Bottom line, we help you succeed. How? Creativity, experience and a good sense of humor. With our combined quarter century of design experience we can help organizations like yours. We are located in Ann Arbor, Michigan and we help organizations locally and worldwide. We can help you.

We're designers first, technology mavens second and marketers thirds. What's that mean for you? We are focused on solutions rather than tactics. These solutions address real world problems yours and your target markets by integrating technology and design. 3.7 is not your typical, oversized, all-you-can-eat interactive agency. Rather, we focus on doing our favorite things very well. What does this mean for you? Higher quality work. Expert advice. A good working relationship. Sparkles and cupcakes.

Serviced Areas

  • Michigan, Detroit, Ann Arbor, Grand Rapids

Contact Details

  Person Ross Johnson
  City Ann Arbor, MI
  Zip Code 48104
  Address 116 E Washington St #220
  Phone Number (734) 531-9737

Business Representative

Ross Johnson

CEO & Designer

Ross oversees, well, everything from strategy and business development to design and information architecture. He built his first website over 10 years ago, and started 3.7 Designs in 2005.

Products & Services

Web Design

Web Design

On the web, design is more than pretty pictures. A site must be functional, reliable, usable and emotionally engaging. The 3. 7 DESIGNS design process is structured to hit all of these marks. We combine creativity for unique solutions and logic for practical ones.

You can't reach any destination without first knowing where you want to go. For this reason, we start all projects by defining your goals and objectives. These insights allow us to better understand your business, so we can then recommend which services and solutions will net you the best results.

Graphic Design

Graphic Design

What are you communicating? Every visual element tied to your brand tells the viewer about you, what if it says the wrong thing? We feel design should be intentional and meticulously crafted to ensure you tell a compelling and accurate visual story.

Ultimately graphic design is an extension of branding. Your brand (and the associations people have with it) is directly influenced by the visual you use. For this reason we approach any graphic design project whether it's a brochure or billboard from the perspective of enhancing your brand story.

Digital Marketing

Digital Marketing

Traditional media is expensive, difficult to track and often ineffective. Shopping has changed, people are no longer influenced by TV Advertising, Yellow Pages or radio. Instead, they rely on the internet. They read reviews, perform searches and get recommendations from peers. If you are not marketing digitally you are losing opportunities.

The ways to market digitally are vast and often confusing. For this reason, every project starts with discovery. We learn about your company, needs, aspirations and target market. Understanding what makes you tick allows us to recommend the digital marketing techniques that will be most effective. Every campaign is unique, custom tailored to your situation.

  • I would recommend this business

The 3.7 Design team created a gorgeous website for the Huron River Watershed Council. The design is inspiring, we've been told by visitors that the navigation is easy, and the backend is simple to manage. 3.7 created a Resource Library for our 500+ publications, encrypted our email links to protect us from spam, and made everything fit to all screen sizes (mobile optimized.) The team was both fun and polished: throughout the project I found them to be creative, nice, professional, talented, and I could tell they cared about the product. Their pricing was excellent too. They've earned each shiny star I gave them for this rating.

Value for money
Service & support
Overall ratingExcellent

Customer Testimonials

High caliber people. As an Entrepreneur moving 100mph all the time they have been integral in the growth of my company. From the beginning they treated me the same as any of their higher end clients.

My organization has had a positive experience working with 3.7 Designs. They created a new website for us and have since helped with periodic updates and special design requests. Very friendly and responsive.

3.7 DESIGNS completed an excellent job for me in a limited amount of time within a very tight budget. I will highly recommend this team to all of my business associates. I could not have asked for more.

Photo Book