Whether you call them key accounts, industry verticals, or target segments, your brand needs to resonate with the PEOPLE inside a business - the individuals who make decisions, in part, based on how your brand makes them feel. We specialize in understanding and distilling highly technical products and services into memorable experiences that customers connect with.
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To help our clients capture attention, make connections, and drive sales, our Charlotte-based branding and marketing agency creates and promotes consumer-friendly brand experiences. We work primarily with B2B brands looking to capture mindshare in today's increasingly fractured marketplace. Our seasoned team of brand builders, strategic thinkers, designers, writers, and insight gatherers offers a flexible, transparent relationship with clients to collaboratively solve business challenges.We've been around for 19 years, and we've built our reputation on mastering complex industries and boiling them down to simple, targeted communications.
Marketing and branding challenges come in all shapes and sizes, but when we apply our insights-based process, we deliver a consistently successful outcome. If you don't ask the right questions, you'll never find new opportunities. Our incisive discovery process gets inside the heads and hearts of your target audience to build a solid evidence-based strategic foundation.
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