As an award-winning Washington area graphic design company for fifteen years, Groff Creative. has gained a reputation for achieving innovative solutions through careful analysis and creative thinking. Our customers vary from international corporations to membership-based organizations to prestigious institutions, and our full-service selection of capabilities is correspondingly broad.
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We are a full-service, certified woman-owned firm, partnering with clients ranging from major nonprofits to national corporations. We work hard to encourage a results-driven process and the best possible end product. At each stage, we advance engaging and effective visual strategies, meeting project objectives and enhancing our client's image.
By generating an initial creative brief that outlines project goals and design considerations, we can take into account key messaging points, target audiences, and content distribution, as well as any print, web, app, or integrated media strategies. Each step of the process is tracked, and we record all production milestones, client approvals, and critical deadlines.
We love what we do, but it's our dedication to meeting our clients' goals that has enabled our long-term success. Lauren specializes in strategic brand development, art direction, and project planning / coordination. She also manages the overall operations of the company. Under her guidance, Groff Creative staff maintain a balance among the priorities of creative design, high-quality execution, cost-effective budgets, and timely delivery.
AbilityOne provides employment opportunities for people who are blind or have other severe disabilities. Groff Creative designed a comprehensive identity guidelines book that details all logo usage, including co-branding and special applications. Shown here are selected pages from the guidelines plus brand applications for the press kit, training catalog, industry brochures, and website homepage.
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