Howerton+White's integrated brand strategy, brand expression and commitment to solid, scalable, and secure technology set us apart. Introducing a revamped pre-WWII classic bourbon brand now found on top shelves throughout Kentucky. Learn how to launch your Account Based Marketing (ABM) program for energized B2B sales and conversions. A data-driven approach brings a #RelentlesslyOriginal community together to attract and retain talent.
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Prior to launching their new website, ComfortCare Homes needed help meeting their business goals by capturing more qualified leads. Focusing our efforts on differentiation in the market place, we clarified their brand expression, moved to an inbound marketing strategy, and implemented a campaign that included owned, earned, shared, and paid media.
Provide an established, successful business with strategies for expanded awareness, greater differentiation among competitors, and new audience engagement. Anchor all design and content on a clear brand foundation for consistency and clarity. Turn a traditional outbound effort to an inbound content approach that delivers niche audiences.
Advise an entrepreneurial company on how to articulate a strategic, holistic approach to managed IT services and position the business for expansion and greater brand awareness. Elevate the brand by clarifying its value to customers with a focused, simplified brand voice, benefit-driven messages for all services, and an icon-rich modernized visual identity.
Reposition a market-leading bank founded in 1876 from a focus on traditional commercial business to a broader consumer-based engagement strategy. Operationalize company core values to guide new product and services marketing. Energize the bank's brand voice and visuals and integrate technology to appeal to new generations.
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