SENIOR GRAPHIC DESIGNER

CV Resume of Hetanshi

Houston, TX

Work experience
Postscript advertising
Senior Art Director
August 2010 onwards

Setting the design language for a host of brands across retail, real estate, FMCG, hospitality and entertainment. Key responsibilities include branding and identity developmen, conceptualization for marketing and advertising, art direction and client interaction.

Morisons grooming range for men and women - Ideation, identity designing, packaging system development for three soon-to-be launched FMCG products. The project involved generating unique identity, defining brand guidelines and an innovative packaging system.

Ecoura Diamond Jewellery - initiated and deviced space graphics and a novel gift package along with a set of postcards for the US market.

Timbergreen Homes - developed the identity and brand language. The project in its intial stages will soon spark into a full-fledged marketing campaign in Mumbai.

Paradiso Jewellery - designed and devised various collaterals which formed the major marketing material.

Think Why Not
Graphic Designer
October 2009 to August 2010
Instrumental in design thinking, developing design concepts,
Undertaken multiple projects across industries viz. retail, education, tourism, finance, entertainment and communication.

United World Group - conceptualization and design development for the upcoming b-school, which involved creating brand guidelines, ad campaign and environmental design and collaterals in sync with the brand vision.

Singapore International School - devised the brand guidelines and visual communication for SIS. A unique look and feel was given to the brand by creating an image and typographic style.

UTI Mutual fund - created an instinctive, vibrant spacious retail concept, which enhanced services in the UFC and created delight for the customer.

United Phosphorus Limited - crafted an identity that conveys the brand equity, while reflecting the key brand attributes related to excellence in agricultural products.

Shark tooth vodka - established and designed a new brand concept, which involved creating posters, hoarding design and other collaterals that would form a direct connect with the consumer.

Diploma Project
Think Why Not
May 2009 - September 2009

University of experience - constructed the entire brand portfolio encompassing brand identity, collaterals, e-mailers, website design and brand guidelines.
The designs were implemented and highly appreciated.

Summer Internship
Real Monkey design studio
May 2008 - August 2008

Real Monkey design studio - constructed proprietary brand communication, strategy and design for RMD studio. This involved creating unconventional brand identity, typographic style and collaterals.

Nukkad - a food joint!
Studied the need statement and aspirations of youth and developed brand communication including menu cards, tent cards and property branding.
Recommendations were highly appreciated.

Educational Qualification
2005 - National Institute of Design, Ahmedabad - Graduate Diploma Program in Graphic Design - Grade A
2004 - S.N.Kansagra school, Rajkot (HSLC) - 88 %
2002 - S.N.Kansagra school, Rajkot (SSLC) - 86%

Awards and facilitation Skills
2007 - Created designs for the environmental graphics for the event Convocation 2007, in NID.
2007 - Redesigned the NID’s most widely circulated publication - Design Plus.
2008 - Wrote and designed the book on ‘Life and beliefs Tibetans - a diasporic community’. It was a successful experiment to make a photo-illustrative journal.

Computer Proficiency
Adobe Photoshop CS4, Adobe Illustrator CS4, Adobe Indesign CS4, Adobe Flash, Adobe Dream-weaver, After effects, Corel Draw, Adobe Premiere pro, and Ms office

+91 9920026020

Branding, Illustrations, Publication Designs, Typography, Photography, Advertising and Web designing

Educational Qualification
2005 - National Institute of Design, Ahmedabad - Graduate Diploma Program in Graphic Design - Grade A
2004 - S.N.Kansagra school, Rajkot (HSLC) - 88 %
2002 - S.N.Kansagra school, Rajkot (SSLC) - 86%

Acceptable locations:	USA
Total experience:	3 years
Currently employed:	Yes
Name & Surname:	Hetanshi
City & State:	Houston, Texas