OVO Creative Group

Business Details

21 Years

experience

Your Trusted Branding Partner in Portland, OR

Since 2005, OVO has delivered on our promises to clients through expertise in brand building and management. As a boutique agency composed exclusively of senior professionals, we collaborate on every project to solve critical business challenges through strategic branding. Our services span brand discovery, strategy development, identity creation, and ongoing management, serving clients nationwide from our Portland headquarters and Phoenix satellite office. We believe authentic business relationships are built on trust, transparency, and shared expertise, ensuring solutions that align with organizational culture and goals.

Our design philosophy prioritizes clear communication and business impact over stylistic trends, while our research-driven approach uncovers market opportunities and competitive advantages. With experience across diverse industriesfrom Fortune 500 corporations to startupswe create lasting value through brands that resonate with target audiences and drive measurable results.

Services

Brand Discovery Brand Strategy Brand Identity Brand Management Naming Services Visual Identity Rebranding Brand Guidelines

Details

Year established: 2005

Highlights and features

We focus exclusively on branding, with 18+ years of specialized expertise
Our senior-level team works collaboratively on every project
Proven success across diverse industries including healthcare, technology, and nonprofits
Research-driven approach uncovers actionable market insights
Comprehensive services from brand discovery to ongoing management

Website

Update Listing

Services

Brand Discovery

Our Brand Discovery process employs rigorous research to uncover core brand truths. Through qualitative and quantitative analysis, we identify market opportunities, competitive advantages, and audience perceptions. This foundational work informs strategic decisions that align brand promise with customer expectations.

Brand Strategy

We develop actionable brand strategies that define purpose, promise, and positioning. Our approach aligns organizational teams while creating roadmaps for enhancing brand equity. Strategic frameworks guide all brand activities to ensure consistent messaging and measurable business impact.

Brand Identity

Brand Identity creation focuses on developing distinctive visual and verbal elements. From naming and logo design to typography and color systems, we craft cohesive identities that communicate brand essence effectively across all touchpoints and channels.

Brand Management

Our Brand Management services ensure ongoing brand health through performance measurement and strategic adjustments. We develop implementation plans, training tools, and maintenance systems to protect brand equity while adapting to market changes.

Rebranding

We guide strategic rebranding initiatives that address evolving market needs. From brand audits to implementation planning, our process ensures smooth transitions while maintaining customer trust and business continuity throughout the transformation.

People

Ryan Durant

Founding Partner

Co-founder Ryan Durant leads strategic initiatives with 18+ years of branding expertise. His approach combines market research with business strategy to create brands that deliver measurable results for clients across diverse industries.

Kyle Hildebrant

Founding Partner

As co-founder, Kyle Hildebrant focuses on brand architecture and identity development. His creative leadership ensures visual systems that authentically represent brand values while maintaining strategic alignment with business objectives.

Eric Hillerns

Senior Brand Strategist

Eric Hillerns specializes in brand positioning and messaging strategy. With extensive experience in brand audits and market analysis, he develops frameworks that connect brand purpose with customer needs across multiple sectors.

Jessie Usi

Senior Designer

Senior Designer Jessie Usi translates strategic concepts into compelling visual identities. Her work focuses on creating cohesive design systems that maintain brand consistency across digital and print platforms.

Christina Sharp

Senior Designer

Christina Sharp combines illustration expertise with brand design to create distinctive visual identities. Her work emphasizes storytelling through design, ensuring brands communicate effectively with target audiences.

Questions

What industries does OVO specialize in?

We work across diverse sectors including healthcare, technology, education, nonprofit, retail, and professional services, bringing cross-industry insights to every project.

How does OVO approach brand strategy development?

Our strategy process combines market research, competitive analysis, and stakeholder interviews to create actionable frameworks that align brand promise with business goals.

What makes OVO different from other branding agencies?

We focus exclusively on branding with senior-level consultants working directly on every project, ensuring strategic depth and executional excellence from discovery through implementation.

Can OVO help with rebranding initiatives?

Yes, we specialize in strategic rebranding that addresses market changes while maintaining brand equity, with proven success in complex organizational transformations.

How do you measure branding success?

We use quantitative benchmarks and qualitative feedback to track brand health, preference, and awareness improvements throughout the engagement lifecycle.

Do you work with international clients?

While based in Portland, we serve clients nationwide and have experience managing projects for international corporations and organizations.

Reviews (5)

Write a Review

Melissa Gwinn

Jun 14, 2022 Report

I had the pleasure of working with members of this team for a rebranding project and I felt compelled to leave a review. I'm usually a ball of nerves and anxious when I'm around people I dont know and the OVO team made me feel comfortable and right at home. They are very professional, friendly, and their work at rebranding is phenomenal. I'd love to work with them again someday!

Thomas Kang

Jun 10, 2022 Report

For the last fifteen years my practice pugetsoundperio.com has had a practice introduction booklet on it's todo list. About a year ago we decided to finally bring on professional help for the project. Significant time was spent on learning about and understanding our business and Ryan and Eric were wonderful partners on the project. We are thrilled with our booklet and recommend this time highly if you want a premium, first class deliverable that will serve as a representation for your business. I recommend completely and without reservation!

Nicole

May 13, 2018 Report

I just wanted to let you know how pleased we are with our experience with OVO. Rebranding can be a daunting project. Picking a partner to help you through the process is like handing your baby over to a stranger. OVO's expertise and insights made us confident that we made the right choice. As we went through the process, your team continually impressed us with elegant and concise approaches in each of the many stages.

You listened and created an end product that was truly "us". We could not be happier. The results have brought many compliments from existing clients and partners, and have yielded more positive results from prospective clients

Mark Patel

Feb 19, 2018 Report

Devilishly creative and immensely easy to work with, the team at OVO has been a hit with the marketing department. It's not often that you find a creative team that can balance imagination with practicality and then go on to deliver implementable results in record time. Highly recommended.

Sandy Leander

Jan 22, 2018 Report

As a non-profit organization, we depend on 'word-of-mouth' to further our mission. During the years, our brand had become mired in too many words. Research showed widespread confusion about our organization. In looking for a creative team to lead us through rebranding, OVO's approach spoke volumes. OVO worked magic not only with our communications team, but also with a large board of directors. OVO created a new identity for us, complete with name, tagline, and logo. While the visuals are new, their understanding of the core of our organization brought out the best in our true identity.