Business Details
41 Years
experience
Expert Branding & Signage for Multifamily Properties
Natural Graphics has been transforming buildings into brands for four decades. Our full-service approach combines strategic branding, custom signage design, and multimedia marketing campaigns to give multifamily properties a distinct identity. With in-house design, fabrication, and installation capabilities, we oversee every project detail from concept to completion. Our team of design geeks, geography buffs, and master carpenters brings unmatched expertise to real estate developers nationwide. We handle permitting, measurement, transport, and onsite construction while maintaining rigorous quality control.Our 22,000 sq ft Houston facility supports nationwide projects for top developers. With account executives managing timelines and teams coordinating installations, we ensure seamless execution. Our veteran team includes specialists with 20+ years of multifamily property experience. We serve diverse property types including high-rises, student housing, and senior living communities. Our comprehensive services cover brand strategy, environmental signage, and digital campaigns. This integrated approach has made us the trusted partner for real estate developers seeking cohesive branding solutions.
Services
Branding & Identity
Signage Design
Marketing Campaigns
Environmental Signage
Digital Strategy
Wayfinding Solutions
Construction Wraps
Repositioning Services
Portfolio Branding
Installation Management
Details
- Year established: 1985
Highlights and features
- We offer 40+ years of multifamily property branding experience
- Our team handles full in-house design and fabrication
- We provide nationwide service with local market expertise
- Our account executives manage timelines and installations
- We maintain rigorous quality control throughout the process
What people say
Exceptional quality control
Nationwide service capability
Creative branding solutions
Experienced team members
Comprehensive project management
Services
Branding & Identity
We create comprehensive brand strategies for multifamily properties including naming, theming, and visual identity systems. Our team develops logos, color palettes, and design elements that establish property personality. This service integrates with signage and marketing materials to create cohesive brand experiences that resonate with target demographics.
Signage Design
Our custom signage design covers entry monuments, wayfinding systems, and environmental graphics. We handle permitting, production, and installation of all sign types. Our in-house fabrication ensures dimensional accuracy and material quality. We create signage programs that enhance property aesthetics while meeting functional requirements and local regulations.
Marketing Campaigns
We develop integrated marketing campaigns combining print materials, digital assets, and onsite promotions. Services include brochure design, website style guides, and construction site wraps. Our campaigns create consistent messaging across all touchpoints, helping properties stand out in competitive real estate markets with compelling visual storytelling.
Environmental Signage
Our environmental signage solutions include common area identification, elevator directories, and restroom signage. We design intuitive wayfinding systems that enhance resident experience while maintaining brand consistency. Our team ensures proper placement and ADA compliance for all interior and exterior directional signage elements.
Repositioning Services
We specialize in rebranding existing properties through comprehensive signage upgrades and marketing refreshes. Our team develops new identity systems that modernize aging assets while maintaining operational continuity. This service includes phased installation plans to minimize disruption during property transitions and repositioning projects.
People
Sharon Jackson
Co-Owner
Sharon leads strategic direction while ensuring operational excellence across all projects. With deep industry knowledge, she maintains our commitment to quality and client satisfaction.
Forrest Lacy
Co-Owner
Forrest oversees business development and client relationships. His expertise in real estate branding helps guide clients through complex multifamily property marketing challenges.
Sheryl Henderson
Vice President
Sheryl manages daily operations with 22 years of experience. She ensures team readiness and client satisfaction while overseeing accounting and HR functions.
Anneli Zinser
Senior Account Executive
With 23 years in real estate branding, Anneli specializes in signage strategy. She coordinates design, production, and installations for complex multifamily developments.
Brook Bayne
Design Director
Brook leads our creative team in developing strong brand identities. She oversees naming, logos, and visual systems that create memorable multifamily property experiences.
Questions
What types of multifamily properties do you work with?
We serve all property types including high-rises, mid-rises, lofts, mixed-use developments, student housing, senior living communities, and repositioning projects.
Do you handle both design and installation?
Yes, we provide full-service solutions from brand strategy through final installation, maintaining quality control at every stage of the process.
How long have you been in business?
We've specialized in multifamily branding since 1985, building long-term partnerships with top real estate developers across the United States.
What geographic areas do you serve?
While based in Houston, we work with developers nationwide, with completed projects in major markets from Dallas to Los Angeles.
How do you ensure project quality?
Our in-house team oversees every detail from concept to installation, with dedicated account executives managing timelines and quality standards.
