id8 | Research-Driven Branding Agency in Marietta, GA

Business Details

18 Years

experience

Research-Driven Branding & Marketing Solutions

At id8, we specialize in research-driven branding solutions designed to elevate mid-market organizations and government agencies. Our evidence-based approach combines data analytics with creative strategy to deliver measurable results, focusing on brand evolution, digital transformation, and market positioning. With over 15 years of experience, our team has perfected a 7-Step Mid-Market Brand Evolution Program that bridges the gap between current brand status and future growth objectives. We prioritize stakeholder alignment through unbiased research, eliminating subjective disagreements that hinder progress. Our methodology has consistently delivered 15-20% sales lifts for clients, surpassing industry benchmarks for package redesigns and marketing effectiveness.

We serve clients nationwide while maintaining our Atlanta-based headquarters, offering scalable services from brand audits to digital advertising campaigns. Our expertise spans B2B branding, corporate identity development, and customer experience design tailored to specific industry needs. We emphasize transparency in all client interactions, ensuring our processes remain learning-focused without burdening clients with experimental approaches. Our registered trademark status reflects our commitment to maintaining high standards in all branding solutions delivered.

Services

Branding Services Logo Design Digital Marketing Market Research Packaging Design Website Redesign Advertising Campaigns Brand Strategy Customer Experience Design Retail Branding

Details

Year established: 2008

Highlights and features

We deliver 15-20% sales lifts through evidence-based branding strategies
Our 7-Step Mid-Market Brand Evolution Program ensures measurable results
We specialize in serving mid-market organizations and government agencies
Our team has over 15 years of experience in data-driven brand transformation
We combine brand audits with stakeholder alignment to eliminate subjective disagreements

Website

Update Listing

Services

Branding Services

Our branding services combine research-driven insights with creative execution to build strong market positions. We conduct brand equity analyses and audits to identify opportunities for repositioning. Through our proprietary 7-Step Mid-Market Brand Evolution Program, we deliver measurable brand growth that aligns with business objectives while maintaining stakeholder alignment throughout the process.

Digital Marketing

We specialize in digital transformation solutions that enhance online presence and engagement. Our services include website redesign for mobile optimization, digital asset management, and motion graphics creation. Through holistic digital alignment strategies, we develop data-driven marketing campaigns that improve brand visibility while ensuring consistent messaging across all digital touchpoints for maximum market impact.

Market Research

Our evidence-based approach utilizes comprehensive market research to inform strategic decisions. We conduct focus groups, product testing, and shelf audits to gather actionable consumer insights. This data-driven methodology enables creation of targeted marketing materials and sales presentations that address specific audience pain points with effective solutions that drive measurable business outcomes.

Advertising Campaigns

We develop integrated advertising campaigns combining digital and traditional media channels. Our services include pay-per-click campaign management, media planning, and buying strategies. By analyzing consumer decision-making patterns and creating detailed customer personas, we craft targeted advertising solutions that maximize return on investment while maintaining consistent brand messaging across all marketing platforms.

Packaging Design

Our packaging design services focus on creating visually compelling solutions that drive consumer engagement. Using research-backed design principles, we develop packaging that achieves average sales lifts of 15-20%. By integrating retail branding strategies and point-of-purchase materials, we create cohesive packaging solutions that enhance product visibility and market performance while maintaining brand consistency.

People

Kriston Sellier

Founder & CEO

Kriston Sellier founded id8 in 2008 with a vision to transform branding through research-driven strategies. With over 15 years of experience in brand development, he leads the agency's strategic direction and client engagements. His expertise in evidence-based marketing has helped numerous mid-market companies achieve measurable growth through data-informed brand transformations that deliver consistent market impact.

Questions

What makes id8's branding approach different from other agencies?

Our research-driven methodology combines data analytics with creative strategy to deliver measurable results. We focus on evidence-based decisions rather than subjective creative choices, ensuring brand transformations that consistently achieve 15-20% sales lifts for clients.

Do you work with businesses outside the Atlanta area?

While based in Atlanta, we serve mid-market organizations nationwide. Our scalable services and digital capabilities allow us to effectively work with clients across various industries and geographic locations.

What industries do you specialize in?

We work with diverse sectors including B2B, manufacturing, startups, economic development, and government agencies. Our adaptable 7-Step Mid-Market Brand Evolution Program is tailored to meet specific industry requirements while maintaining consistent branding standards.

How do you measure the success of branding initiatives?

We use quantifiable metrics including sales lifts, market share growth, and brand equity improvements. Our evidence-based approach tracks performance against predefined benchmarks to ensure measurable returns on branding investments.

What services are included in your 7-Step Brand Evolution Program?

The program includes brand equity analysis, stakeholder alignment, market research, brand positioning, identity development, implementation strategy, and performance measurement. Each step is customized to address specific business objectives while maintaining research-driven decision making.

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Reviews (7)

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Melissa Moody

Feb 17, 2021 Report

Id8 has been such a pleasure to work with! Their team members are creative, fun, and responsive, and it was like they read my mind when they designed my logo. They really care about helping you build your brand and your business.

Adam N.

Oct 27, 2020 Report

Id8 was an absolute pleasure to work with. I had coordinated with Brandi on getting a new logo made for multiple avenues I wanted to pursue and she was able to help me design a logo/brand that I'm totally in love with. From the very beginning and all the way to the end, she was always able to deliver, provide feedback and execute stunning design options that were all so good. She was also able to take my logo/branding goals of being versatile and transforming those ideas into concepts that spoke volume.

Though making a decision on just one design out of a couple was hard in the end, I eventually went with one that had the best look and feel that represented what my brand needed to be. I would highly recommend id8 for any graphic design work as they are awesome at creating designs that have a deeper philosophical meaning that will make anyone appreciate the reasonings behind what they create.

Benjamin Sawyer

May 31, 2020 Report

We thoroughly enjoyed working with id8 on our branding project. The team were wonderful to work with and could not have made the process easier for us. After collecting all the data they packaged it up, explained it to us and answered any questions we had about it, even months after the project was official over. I highly recommend them to anyone.

Kevin Leclair

May 06, 2020 Report

The id8 team was fantastic to work with on our brand methodology and logo creation. They were very thoughtful in understanding our audience and market when presenting options that would resonate and drive awareness around our brand story. They have an excellent team and we have been extremely pleased with the branding they have provided to us as we continue to expand and grow our brand.

Ricky MacDonald

May 01, 2020 Report

ID8 is truly one of the best companies I have ever worked with and it was the best decision that my small business has made! Brandie and the rest of the team were able to take us (who were pretty much scared of doing anything with a website or Facebook etc.) and they were able to create an amazingly professionally and great looking website. They were also understanding and supportive when I was really sick about halfway through the project (which they did not have to do) and my family and I will be forever grateful. If you are looking to make your business stand out or go for a change in your branding for the new year. PLEASE reach out to Brandie and the ID8 team you will not be disappointed Thanks, Ricky

Cheryl Ray Haire

Apr 02, 2020 Report

I have enjoyed working with the team at id8. I've had the pleasure to work with Brandi Courrege. She is so patient and creative. She knows what I need before I know what I want. Her ideas are amazing and she's a joy to work with. id8 been such a blessing!

Olivia Clark

Mar 31, 2020 Report

The entire team at id8 is creative, professional, and dependable. I've had the pleasure to work closely with Lindsay Pace, who has been such joy to work with. You can tell that every person who works there has a passion for their work. Not only are they great to work with, but their designs and ideas are THE BEST. I love working closely with id8 and would recommend them to everyone!