Business Details
30 Years
experience
Values-Driven Strategic Communication Services
At M Creative, we specialize in values-driven strategic communication that empowers visionary organizations to amplify their impact. Since 1996, our team of senior strategists, writers, and designers has partnered with clients across health, education, community engagement, and diversity initiatives to craft compelling narratives that align organizational values with constituent aspirations. As a certified B Corporationthe only one in the Triadwe uphold rigorous standards of transparency, sustainability, and social responsibility. Our expertise in fundraising communication, brand strategy, and multi-channel storytelling has helped clients raise over $1.7 billion in capital campaigns.With a culturally diverse team whose combined experience spans decades, we prioritize intentional collaboration, autonomy, and results-oriented creativity. Our work with institutions like The Winston-Salem Foundation and Bon Secours Richmond Foundation demonstrates our commitment to advancing equity, healing divides, and fostering systemic change through design and communication. We measure success not by hours worked but by the measurable outcomes we achieve for our clients and the communities they serve.
Services
Strategic Communication
Brand Development
Fundraising Campaigns
Marketing Collateral
Social Media Strategy
Details
- Year established: 1996
Highlights and features
- Certified B Corporation with 25+ years of values-driven expertise
- Helped clients raise $1.7B+ in capital campaigns
- Culturally diverse team with decades of combined experience
- Specialized in nonprofit, healthcare, and education sector communication
- Results-focused approach with measurable outcomes
Associations and certifications
- B Lab (Certified B Corporation)
Services
Strategic Communication
We develop tailored communication frameworks that align organizational values with stakeholder aspirations. Our approach combines narrative development, market analysis, and multi-channel delivery to create cohesive brand identities. Clients benefit from 25+ years of expertise in sectors like healthcare, education, and nonprofit fundraising.
Fundraising Campaigns
Specializing in nonprofit fundraising strategy, we create compelling campaigns that have generated $1.7B+ for clients. Our services include donor segmentation, message development, and cross-platform execution. We focus on building emotional connections between organizations and their supporters through authentic storytelling.
Brand Development
We craft distinctive brand identities that reflect core organizational values. Our process includes market research, positioning strategy, and visual identity design. Services extend to brand guidelines, collateral materials, and digital asset creation that maintain consistency across all communication channels.
Marketing Collateral
Our team designs impactful print and digital collateral including brochures, annual reports, and campaign materials. Each piece is strategically developed to reinforce brand messaging while providing practical tools for client outreach and stakeholder engagement.
Social Media Strategy
We develop comprehensive social media strategies that enhance online presence and community engagement. Services include content calendars, platform-specific creative assets, and analytics-driven optimization. Our approach focuses on building authentic connections with target audiences through purposeful digital storytelling.
People
Forrest Causby
Partner
Award-winning graphic designer and community builder with 8 years at M Creative. Specializes in using design for social equity. Holds NC State University BGD degree and serves on multiple design boards.
Iris Cole
Partner
Bilingual sustainability consultant with 20+ years experience. Leads M Creative's strategic direction since 2019. Founded multiple social impact companies and serves on 7+ nonprofit boards.
Stephanie Bailey
Sr. Designer
13-year design veteran specializing in nonprofit sector storytelling. Focuses on equity-driven visual communication. Active in local hockey community and Winston-Salem design circles.
Jon Hyland
Art Director
18-year M Creative veteran with master's in design. Combines illustration skills with teaching experience. Known for identity development work and unique career path spanning multiple industries.
Miyako Woodhouse
Sr. Project Manager
20-year project management expert with experience at Center for Creative Leadership. Specializes in coordinating complex campaigns and international initiatives for nonprofit clients.
Questions
What makes M Creative different from other agencies?
We specialize in values-driven strategic communication, certified as the Triad's only B Corporation. Our 25+ years of experience focuses exclusively on nonprofit, healthcare, and education sectors.
Do you work with for-profit businesses?
While we primarily serve nonprofits and mission-driven organizations, our expertise in values alignment and strategic storytelling can benefit any organization committed to social impact.
How do you measure campaign success?
We use a combination of quantitative metrics (funding raised, engagement rates) and qualitative outcomes (stakeholder alignment, brand clarity) tailored to each client's specific goals.
What geographic areas do you serve?
Based in Winston-Salem, we work with clients nationwide, particularly in North Carolina's Triad region and throughout the Southeastern United States.
Are you equipped for digital transformation projects?
Yes, our team handles complete digital overhauls including website redesigns, social media strategy, and integrated digital campaign execution while maintaining brand consistency.
