Business Details
46 Years
experience
Your Trusted Printing Partner in Greenville, SC
TruColor has been a family-owned print shop serving Greenville, South Carolina since 1980. Founded by Ray Truluck as an offset printing franchise, we transitioned to an independent operation in 2004 under the TruColor brand. In 2020, Sallie Gold assumed leadership, building on her father's legacy with modernized technology and innovative approaches while maintaining our community-focused values. Our 40+ years of experience combine commercial printing capabilities with the speed and personal touch of a local business. We specialize in digital, offset, and wide-format printing, complemented by design, branding, and fulfillment services.Our team of veterans and new talent delivers tailored solutions for businesses of all sizes, from direct mail campaigns to large-scale signage. We prioritize honesty, teamwork, and reliability, ensuring clients receive high-quality results that elevate their brands. Our investments in cutting-edge technology, including wide-format printers and digital presses, enable efficient, precise execution of complex projects. With a 40-year track record of community involvement and client satisfaction, we remain committed to helping local businesses thrive through exceptional print solutions.
Services
Wide Format Printing
Digital Printing
Offset Printing
Mailing & Fulfillment
Design Services
Brand Management
Promotional Materials
Bindery Services
Logo Design
Custom Packaging
Details
- Year established: 1980
Highlights and features
- Family-owned printing expertise since 1980 with generational leadership continuity
- Full-service capabilities from design to fulfillment under one roof
- Investment in cutting-edge digital and wide-format printing technology
- Community-focused approach with personalized client support
- Experienced team averaging 15+ years tenure in commercial printing
Services
Wide Format Printing
We create high-impact visual solutions from banners to vehicle wraps. Our wide-format capabilities include signage, decals, and displays for both indoor and outdoor use. Using advanced printing technology, we produce durable, vibrant graphics that help businesses stand out in any environment.
Digital Printing
Our digital printing services deliver high-quality printed materials with quick turnaround times. From business cards to marketing collateral, we offer cost-effective solutions for short-run printing needs. This technology enables personalized variable data printing for targeted marketing campaigns.
Offset Printing
For high-volume projects requiring exceptional quality, our offset printing services combine precision with affordability. This traditional method ensures consistent color reproduction and sharp details for brochures, packaging, and premium printed materials.
Mailing & Fulfillment
We handle complete mailing and fulfillment solutions from list acquisition to delivery. Our services include variable data printing, kitting, and logistics management. This comprehensive approach streamlines marketing campaigns while ensuring accurate, timely distribution.
Design Services
Our in-house design team transforms concepts into professional visual communications. From logo creation to marketing materials, we develop cohesive brand identities and print-ready artwork. We specialize in creating designs that effectively convey clients' messages across various media formats.
People
Sallie Gold
Owner
Sallie Gold has led TruColor since 2020, continuing her father's legacy while implementing modern innovations. With hands-on experience since childhood and official involvement since 2016, she focuses on team development and technological advancement while maintaining family values.
Matthew Forest
Production Manager
Matthew Forest has served as Production Manager since 2019, overseeing daily operations and team development. He emphasizes skill growth and quality control while maintaining TruColor's family-oriented workplace culture that values both veteran staff and new talent.
Sean Smith
Account Executive
Sean Smith joined TruColor in 2019, specializing in client solutions and project execution. He excels at meeting tight deadlines and has contributed to major projects like the Greenville Spartanburg International Airport signage collaboration, delivering effective visual communication solutions.
Kaytlin Clapp
Account Executive
Kaytlin Clapp has worked at TruColor since 2022, focusing on client relationships and customized print solutions. She specializes in promotional materials, recently creating successful label designs for a local essential oil business while fostering a positive team environment.
Sharon Gilstrap
Account Manager
Sharon Gilstrap brings 40 years of experience to TruColor's client service team. Her expertise in fulfillment projects combines technical precision with hands-on problem-solving, ensuring clients receive tailored solutions that meet both their practical and creative needs.
Questions
What printing services does TruColor offer?
We provide digital printing, offset printing, and wide-format printing services. Additional offerings include design support, brand management, promotional materials, bindery services, and mailing solutions.
Can TruColor handle urgent printing requests?
Yes, our quick turnaround capabilities accommodate time-sensitive projects. We specialize in meeting tight deadlines while maintaining quality standards for both small and large orders.
Do you offer design assistance for printing projects?
Our in-house design team provides full-service graphic design, including logo creation, layout development, and marketing material design to ensure professional, brand-consistent results.
What areas does TruColor serve?
We primarily serve Greenville, South Carolina and surrounding areas. Our clients include local businesses, regional organizations, and national companies requiring high-quality print solutions.
Can you handle large-scale printing projects?
Yes, our commercial printing capabilities support large-volume orders. With both digital and offset printing technologies, we efficiently manage projects ranging from business cards to billboard graphics.
What sets TruColor apart from other print shops?
As a family-owned business since 1980, we combine 40+ years of experience with modern technology. Our personalized service, comprehensive offerings, and commitment to quality distinguish us in the printing industry.
Reviews (5)
Al Flotildes
Apr 21, 2022
Report
The team at TruColor are always so great and bend over back to help us meet a quick turnaround. I've been working with them for several years, and everyone I've work with there are super helpful, and they do quality work from printing stationary to mailers and posters or helping us find promotional items for giveaways. They do a great job at communicating any issues and give us very reasonable rates on new and repeat projects! Highly recommend them!
Charles Liberty
Feb 20, 2022
Report
Unbeatable customer service and attention to detail. Beautifully designed marketing materials and brand merchandise. Highly recommend!
Me Me
Nov 23, 2021
Report
Bailey was able to create this amazing memory board for me in less then 24 hours for my grandson memorial service. It turned out Better then I ever excepted it to. I highly recommend them for any of your printing needs.
Sarah Calhoun
Oct 12, 2021
Report
I have loved working with Trucolor. You can't beat their customer service or their turnaround times. Everything we've ordered has been of great quality!
Maranda Biediger
Sep 25, 2021
Report
Had such a wonderful experience with getting a banner printed. The turnaround time was about 3 days and it's so beautiful and such great quality. The customer service and communication was absolutely seamless!
