Business Details
41 Years
experience
Your Trusted Advertising Partner in Madison, WI
designCraft Advertising was founded in 1985 with a mission to restore the integrity of advertising through ethical practices and measurable results. Our team brings over 80 years of combined experience in crafting campaigns that align with client values while driving business growth. We specialize in branding, digital marketing, and web development, supported by certified professionals in Google Analytics and Google Ads. Our commitment to social justice and sustainability is reflected in our partnerships with local nonprofits and eco-conscious business practices. As a certified Women-Owned and Small Business by the City of Madison, we prioritize transparency, community engagement, and innovative solutions tailored to small and mid-sized organizations.Our multidisciplinary team includes seasoned copywriters, designers, and developers who deliver customized strategies across traditional and digital platforms. We measure success through client satisfaction, industry recognition, and awards such as the AdFed Gold ADDY and Dane County Small Business Award. Our Madison, Wisconsin headquarters fosters a collaborative environment that integrates creativity with technical expertise. By combining grassroots marketing with cutting-edge technology, we help clients build lasting connections with their audiences. Our dedication to continuous improvement is evidenced by our participation in the Wisconsin Green Masters program and ongoing professional development.
Services
Digital Advertising
Graphic Design
Branding
Marketing Plans
Social Media
Website Development
Photography
Custom Portals
Signage Design
Media Buying
Details
- Year established: 1985
Highlights and features
- We have over 80 years of combined advertising experience.
- Our team includes Google Analytics and Google Ads certified professionals.
- We prioritize socially responsible campaigns aligned with client values.
- We maintain a 40-year track record of industry recognition and awards.
- Our sustainability practices include 100% clean energy usage and eco-friendly office design.
Associations and certifications
- Women Owned Certification (City of Madison)
- Small Business Certification (City of Madison)
What people say
Successful survey campaign
Highly effective social media
Innovative website
Award-winning results
Strategic marketing plans
Services
Digital Advertising
Our digital advertising services combine Google Ads expertise with strategic social media campaigns. We create targeted ad placements across search engines, apps, and local media websites while providing detailed performance reports. Our certified specialists optimize campaigns for maximum ROI through data-driven adjustments.
Website Development
We build custom websites with responsive design, ADA compliance, and SEO best practices. Our developers integrate advanced security features and speed optimizations while aligning digital presence with brand identity. Each site includes strategic marketing elements to enhance user engagement and conversion rates.
Branding Services
Our branding solutions create cohesive visual identities across print, digital, and physical media. We develop logos, color systems, and typography that reflect organizational values while ensuring consistency across all marketing materials and advertising channels.
Social Media Management
We develop strategic social media campaigns with content creation, audience engagement, and analytics tracking. Our specialists manage platforms like Facebook, Instagram, and LinkedIn to build brand awareness while aligning with overall marketing objectives.
Marketing Plans
We create comprehensive marketing strategies that combine traditional and digital tactics. Our plans include media buying, earned media outreach, and grassroots placements tailored to client goals while emphasizing measurable outcomes and community impact.
People
Yvette Jones
President/Creative Director
With 40+ years in advertising, Yvette leads creative direction and media planning. She specializes in strategic messaging and copywriting while championing sustainability initiatives within the industry.
Andy White
Director of Technology
Andy brings 33 years of software development expertise to our web projects. He specializes in creating custom portals and applications that streamline client workflows and enhance digital experiences.
Lisa Lombardo
Senior Designer
Lisa combines 15+ years of design experience with environmental expertise. She creates award-winning web and print materials while focusing on sustainable design practices and visual communication.
Mike Zydowicz
Marketing Manager
Mike manages projects with Google-certified marketing strategies. His 13 years of experience include developing analytics-driven campaigns and optimizing digital advertising performance across multiple platforms.
Jordan Jerabek
Digital Media Director
Jordan leads social media and photography initiatives with seven years of marketing experience. He specializes in content strategy and visual storytelling to enhance brand presence across digital channels.
Questions
What industries do you specialize in?
We primarily work with small to mid-sized businesses and nonprofits focused on equity, social justice, and sustainability in Madison and surrounding areas.
How do you measure campaign success?
We use detailed analytics reports tracking engagement metrics, conversion rates, and ROI while maintaining transparency through regular client updates.
Are your websites ADA compliant?
Yes, all our web development projects include ADA compliance features to ensure accessibility for all users as part of our standard design process.
Do you offer local advertising options?
We specialize in local media placements including partnerships with Madison-area publications and grassroots marketing strategies tailored to regional audiences.
How do you incorporate sustainability?
Our office uses 100% clean energy, we prioritize eco-friendly materials in print work, and our building design incorporates sustainable practices through the Wisconsin Green Masters program.
Videos
Reviews (5)
Cliff Hanks
Jun 15, 2022
Report
Great experience with Alex and his team! This is a top-notch, very professional firm. Excellent communication and extremely talented! I highly recommend Alex and his team for any and all advertising and print!
Christie Olsen
Jun 10, 2021
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As a small business owner, I know that marketing and advertising are critical. As a nurse practitioner, I also know expertise in these areas are not my strengths. Design Craft has done an excellent job at understanding the values of Forward Fertility and expressing those values to our audience. Their responsiveness, professionalism, and ability to hone in on what matters is incredibly reassuring. If you are looking to take your business to the next level, I would highly suggest Design Craft.
Madison Public Schools Foundation Inc
Apr 23, 2021
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To advance our marketing program to a new level of consistency and sophisticated presentation, the Foundation chose to partner with designCraft Advertising. dCA's professionals oversee our social media, manage our website and support the execution of efforts to promote our many programs and services. Even more specifically, the dCA team contributed substantially to the recent success of the "Vote Yes 2 Invest" campaign by building and managing our web and social media platform. The campaign secured $350 million for Madison public schools through two referenda questions on the November 3rd ballot. I highly recommend designCraft Advertising!
Kathy Kuntz
Mar 18, 2021
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The Dane County Office of Energy & Climate Change has a big mission - to mobilize everyone in Dane County to do their part for a clean energy future. From the onset, designCraft has provided strategic insights and effective communication strategies in support of our mission. They are responsive to our needs while also providing excellent advice to us. More, it is clear in every interaction that they really care about our mission - which makes them an important part of our team.
Census Twenty
Dec 07, 2020
Report
The City of Madison Planning Division engaged designCraft Advertising to assist with 2020 Census publicity. Their expertise and media connections were a critical component of our efforts to connect with communities and people around the city to convey the importance of being counted in the 2020 Census. With digital media, social media, and online advertising taking on increased importance due to the COVID-19 pandemic, having designCraft as part of our census team meant we could reach more people as we shifted our approach in response to the pandemic.
The dC team was flexible and responsive throughout our census work, adjusting to changing conditions and shifting census deadlines. Working with designCraft helped our efforts towards a complete count, which benefits the city and its residents for the next 10 years!
The dC team was flexible and responsive throughout our census work, adjusting to changing conditions and shifting census deadlines. Working with designCraft helped our efforts towards a complete count, which benefits the city and its residents for the next 10 years!
