Business Details
50+ Years
experience
Expert Alcohol Branding Solutions in Napa, CA
CF Napa Brand Design has set the standard in alcohol beverage branding for five decades. Founded in 1975, our agency combines strategic insight with creative excellence to deliver packaging, brand strategy, and marketing solutions that captivate consumers and drive sales. Under the leadership of Owner & Creative Principal David Schuemann for 24 years, we balance listening with innovation to execute globally impactful designs.Our process prioritizes deep brand understanding, leveraging materials expertise and vendor relationships to ensure flawless execution across domestic and international markets. Recognized with thousands of awards, our work has helped clients sell millions of cases while maintaining a commitment to transparency, client collaboration, and cutting-edge design.
Services
Brand Strategy
Packaging Design
Custom Bottles
Marketing Materials
Digital Presence
Details
- Year established: 1975
Highlights and features
- 50 years of specialized expertise in alcohol beverage branding.
- Award-winning designs that drive measurable sales growth.
- White-glove service from concept to final execution.
- Deep materials and sourcing expertise with global vendor networks.
- Proven track record with startups to multinational giants.
What people say
Award-winning designs
Proven sales growth
Expert team
Creative excellence
Client-centric service
Services
Brand Strategy
We develop foundational brand strategies that align mission, promise, and consumer needs. Our approach includes market analysis, competitive benchmarking, and tiering strategies to create cohesive brand identities that resonate globally. Clients benefit from tailored positioning that drives long-term market relevance and consumer loyalty.
Packaging Design
Our packaging designs combine visual storytelling with functional innovation. We craft labels, capsules, and boxes that capture brand ethos while optimizing shelf impact. Each solution undergoes rigorous consumer testing to ensure it encourages trial, reinforces quality perception, and enhances brand recall across international markets.
Custom Bottles
We design custom glassware that balances aesthetics with practicality. Our team coordinates factory production to deliver structurally sound, visually distinctive bottles that align with brand identity. Solutions include unique shapes, embossing, and finishes tailored to both premium and mass-market segments.
Marketing Materials
From sell sheets to digital assets, we create cohesive marketing systems that maintain brand consistency. Our materials include tasting notes, POS displays, and e-commerce assets designed to communicate brand narratives effectively across physical and online platforms.
Digital Presence
We build responsive websites and digital experiences that mirror physical brand identities. Services include e-commerce integration, email marketing templates, and social media assets optimized for consumer engagement and brand storytelling in the competitive beverage sector.
People
David Schuemann
Owner/Creative Principal
Creative leader with 24 years of agency growth, authoring '99 Bottles of Wine' and driving global brand strategies. Transformed CF Napa into a premier alcohol beverage design authority through innovative packaging solutions.
Lisa Schuemann
Co-Owner/Account Director
Brand strategist with 22 years of experience in client management and DNA development. Oversees account teams while leveraging production expertise to ensure flawless execution of complex brand systems across international markets.
Questions
What industries do you specialize in?
We focus exclusively on alcohol beverage branding, serving wine, spirits, and beer clients globally from startups to multinational corporations.
How do you ensure packaging effectiveness?
Our designs undergo consumer testing and leverage 50 years of data on visual decision-making to optimize trial, quality perception, and brand recall metrics.
Can you handle international market requirements?
Yes, our team understands regional regulatory standards and cultural nuances, ensuring packaging compliance and market-specific effectiveness across 3 continents.
What's your design process timeline?
Project timelines vary by scope but typically range from 8-16 weeks, including research, concept development, and production coordination phases.
Do you work with established brands?
We serve both emerging and established brands, with 75% of our portfolio representing multi-national companies seeking strategic repositioning or brand extensions.
