Business Details
Your Trusted Partner for UX Design Solutions
Darning Pixels has been a leader in user experience design for over three decades, specializing in creating human-centered solutions that drive measurable business outcomes. Our approach prioritizes deep field research to understand user behaviors, goals, and challenges, ensuring that every design decision aligns with real-world needs. We partner with clients across industriesincluding military, healthcare, fintech, and agricultureto transform complex problems into elegant, intuitive experiences.Our expertise extends beyond digital interfaces to organizational design, helping companies build internal UX capabilities and foster design-led cultures. With a proven track record of delivering innovative solutions, we focus on building long-term relationships grounded in trust, collaboration, and a commitment to exceeding client expectations.
Services
Concept Design
UX Design
Organizational Design
Maturity Assessment
Highlights and features
- We offer 35+ years of experience in human-centered UX design.
- Our field-driven approach uncovers actionable user insights.
- We specialize in solving complex challenges across diverse industries.
- Proven track record of delivering measurable business value.
- We build long-term partnerships through trust and collaboration.
What people say
Elegant and simple to use
Understand our culture
Met every objective
Visually appealing solutions
Asked the right questions
Services
Concept Design
We create concept designs grounded in deep problem-space analysis. By modeling solutions based on user research, we ensure alignment with business goals and user needs. Our approach transforms complex requirements into intuitive, scalable designs that drive long-term value.
User Experience Design
Our UX design services focus on crafting standout interfaces and seamless service experiences. We combine usability best practices with industry-specific insights to deliver solutions that enhance user satisfaction and operational efficiency across digital platforms.
Organizational Design
We help organizations build internal UX capabilities through strategic team development. Our services include maturity assessments, process optimization, and culture-building initiatives to embed design thinking into organizational workflows and decision-making.
People
Andy Van Fleet
Partner & UX Strategist
Andy leads strategic UX initiatives, leveraging his expertise in human-centered design to solve complex challenges for clients across industries.
Kurt Vander Wiel
Partner & UX Strategist
Kurt focuses on aligning UX strategy with business objectives, ensuring solutions deliver measurable impact through user research and stakeholder collaboration.
Nick Bray
Director of UX Design
Nick oversees design execution, translating research insights into innovative interfaces and experiences that prioritize usability and business outcomes.
Kayla Byington
Director of UX Engagement
Kayla drives client partnerships, ensuring seamless collaboration and communication throughout the design process to meet project goals.
Mark Iehl
Director of Operations
Mark manages operational efficiency, supporting project delivery and team development to maintain high standards of service and client satisfaction.
Questions
What industries does Visual Logic specialize in?
We work across military, healthcare, fintech, nonprofit, machinery, and agriculture sectors, applying UX expertise to industry-specific challenges.
How does Visual Logic approach user research?
We conduct field studies to observe user behaviors firsthand, ensuring design decisions are grounded in real-world insights and stakeholder needs.
Can you help build internal UX teams?
Yes, we provide organizational design services to establish UX capabilities, including team development and maturity assessments.
What types of UX services do you offer?
We deliver concept design, user experience design, and service design solutions tailored to complex business and user requirements.
How do you ensure project success?
By aligning stakeholder visions, prioritizing user needs, and maintaining transparent communication throughout the design and implementation process.
Reviews (1)
Carolyn Herman
May 04, 2018
Report
From a digital rebrand to designing complex systems, the Visual Logic team and our UX process of research, design, build, test creates meaningful experiences for you, your team, and your customers.
