Business Details
29 Years
experience
Your Trusted Partner for Branding & Graphic Design Solutions
At Connection Group, we specialize in creating impactful branding solutions that help businesses stand out. Founded in 1997, our passion lies in delivering eye-catching designs across digital and print media, serving small businesses, higher education institutions, and member-based organizations. As a women-owned enterprise, we prioritize supporting diverse and minority-led companies. Our approach combines creative storytelling with sustainability, ensuring designs not only look exceptional but also resonate meaningfully with audiences. With over 25 years of experience, weve built a reputation for transforming client visions into cohesive, professional visuals while maintaining affordability and efficiency. 
Services
Brand Development
Website Design
Graphic Design
Publication Design
Logo Design
Details
- Year established: 1997
Highlights and features
- We offer 25+ years of experience in digital, print, and web design.
- Our team brings its own software and equipment, eliminating extra costs.
- We provide clear, friendly communication with no hidden fees.
- No project is too smallwe tailor solutions to your specific needs.
- We guarantee professional-level work without the overhead of hiring staff.
What people say
Creative and talented
Professional and kind
Transformed our website
Affordable solutions
Consistent brand identity
Services
Website Design
We create responsive, user-friendly websites tailored to your brand. Our designs prioritize mobile compatibility and seamless navigation, ensuring your business connects effectively with audiences while maintaining visual consistency across platforms.
Graphic Design
Our graphic design services produce cohesive visuals for digital and print media. From social posts to marketing materials, we ensure your brands identity remains consistent and impactful across all touchpoints.
Logo Design
We craft unique logos that reflect your business values. Each design is developed to ensure memorability and professionalism, serving as the foundation for your brands visual presence.
Publication Design
We design magazines, catalogs, and brochures that engage readers. Our layouts combine aesthetic appeal with clear messaging to enhance your brands credibility and audience connection.
Brand Development
We build comprehensive brand strategies that align with your business goals. Services include logo creation, style guides, and cross-platform consistency to establish a strong, recognizable identity.
People
Connie Sweet
Founder
With over 25 years of experience, Connie Sweet leads Connection Group, specializing in branding and design. She combines creativity with client-focused solutions, ensuring projects meet both aesthetic and business needs while maintaining affordability.
Questions
What services does Connection Group offer?
We specialize in branding, website design, graphic design, logo creation, and publication design for small businesses and organizations.
How long has Connection Group been in business?
We’ve served clients since 1997, evolving from Connection Graphics, LLC to a full-service design firm.
Do you work with businesses outside Michigan?
While based in Michigan, we collaborate with clients nationwide through remote communication and digital tools.
Can you handle small design projects?
Yes! No project is too small—we offer quick fixes for social media, flyers, or minor website updates.
What sets Connection Group apart from other design firms?
We combine decades of experience with personalized service, sustainable practices, and a focus on affordable, impactful solutions.
Videos
Reviews (2)
Jamie Metts Lightner
May 27, 2021
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OMG! I actually have real calls to action! After about 7 years of DYI website building I made the best decision ever! I finally called in the professionals. Connie and her team created a website that totally suited my personality yet still has professional edge. I really appreciate her intuitiveness in creating something that is so "Jamie". It's simplified and organized. And finally showing up in searches! I was hesitating to send people to my site. now I show the world! Thanks Connie! The only change I would make is doing it a few years earlier. LOL. :
Jonathan Potter
Mar 25, 2018
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Connection Group is a great company to work with! They've helped a number of our clients with their graphic design needs, with resounding satisfaction!