Business Details
19 Years
experience
Your Partner for Integrated Marketing Success
Founded in 2007, Upward Brand Interactions is a full-service digital-first marketing agency dedicated to helping brands thrive in traditional and digital environments. Our team of 70 strategists and specialists focuses on delivering brand-building services across B2B, healthcare, education, destination community, and consumer industries. With offices in the U.S. and Europe, we combine creativity, data-driven strategies, and technical expertise to enhance customer experiences and drive measurable results.Our approach integrates branding, content marketing, interactive design, and search marketing to create tailored solutions that align with client goals. We prioritize client collaboration, offering personalized attention while maintaining the robust capabilities of a comprehensive agency. Our history of integrating specialized agencies like Oxiem and Graphica strengthens our ability to provide innovative, cross-channel marketing solutions for regional, national, and global clients.
Services
Branding + Design
Content Marketing
Web Development
Search Marketing
Brand Strategy
Interactive Design
Media Relations
Marketing Automation
User Experience
Campaign Analysis
Details
- Year established: 2007
Highlights and features
- We combine 15+ years of agency experience with specialized expertise in B2B and healthcare sectors.
- Our team of 70 strategists offers personalized attention with enterprise-level capabilities.
- We integrate branding, digital, and content services under one strategic framework.
- Our proprietary methodologies focus on measurable ROI and long-term brand equity.
- We maintain offices in both the U.S. and Europe for global campaign execution.
Services
Branding + Design
We create cohesive brand identities that extend beyond logos to encompass complete visual and messaging systems. Our approach combines market research with creative execution to build brands that resonate across touchpoints. By aligning visual elements with strategic positioning, we help businesses establish authentic connections with their target audiences through every brand interaction.
Content Marketing
Our content strategy focuses on creating valuable, relevant material that attracts and retains specific audiences. We develop comprehensive content ecosystems including blogs, whitepapers, and social media assets that align with customer journey stages. By combining SEO best practices with storytelling techniques, we help brands establish thought leadership while driving measurable engagement and conversion outcomes.
Web Development
We build responsive websites and applications using enterprise-grade platforms like Drupal and WordPress. Our development process emphasizes user experience, technical performance, and content management efficiency. From e-commerce solutions to complex web ecosystems, we create digital environments that support business objectives while maintaining security and scalability for long-term growth requirements.
Search Marketing
Our search strategies combine technical SEO with targeted PPC campaigns to maximize online discoverability. We focus on improving organic rankings through content optimization while managing paid campaigns for immediate visibility. Through continuous analytics and keyword research, we help businesses capture high-intent audiences across search engines, improving both traffic quality and conversion rates.
Brand Strategy
We develop comprehensive brand architectures that define market positioning and competitive differentiation. Our strategic process includes market analysis, audience segmentation, and messaging frameworks that guide all brand communications. By aligning internal brand understanding with external perceptions, we help organizations create consistent experiences that strengthen market presence and customer loyalty.
People
Bill Sterzenbach
Co-Founder
With 15+ years in marketing leadership, Bill co-founded Upward Brand Interactions to bridge traditional and digital marketing strategies. He specializes in healthcare and B2B branding, focusing on data-driven campaign optimization and client strategy development.
John Fimiani
Co-Founder
John brings extensive experience in brand development and digital transformation. As co-founder, he oversees creative direction and agency growth initiatives, leveraging his expertise in integrating marketing technologies with strategic brand positioning.
Catherine Fimiani
Content Strategist
Catherine specializes in content marketing and social media strategy, developing engaging narratives that align with brand objectives. She focuses on creating cross-platform content ecosystems that drive audience engagement and support long-term marketing goals.
Zach Myers
Digital Innovations Director
Zach leads the agency's emerging technology initiatives, specializing in virtual reality applications and interactive marketing solutions. He helps clients implement cutting-edge digital experiences that enhance brand engagement and campaign effectiveness.
Shawn Metz
Creative Technologist
Shawn combines design expertise with technical proficiency to develop innovative web solutions. He focuses on creating user-centric digital experiences that balance aesthetic appeal with functional performance across multiple platforms.
Questions
What industries does Upward specialize in?
We focus on B2B, healthcare, education, consumer goods, and destination communities with tailored marketing strategies.
How does Upward differentiate itself from other agencies?
Our integrated approach combines branding, digital, and content expertise under one strategic framework for cohesive campaigns.
Do you work with international clients?
Yes, we serve regional, national, and global clients through offices in both the U.S. and Europe.
What services are included in your marketing solutions?
Our offerings span branding, web development, content marketing, search campaigns, and data-driven strategy development.
How do you measure campaign success?
We track ROI through analytics, conversion rates, and brand equity metrics aligned with your specific business goals.
Reviews (2)
Drew Goettemoeller
Jan 30, 2015
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Upward is a great place to work! We recently re-branded from Oxiem, Hafenbrack, & Genessa brands in order to incorporate all of the new things that we've been working on. Today we work with some of the best companies in the area, and continue to do new and innovative work for Industrial, Healthcare, Community and B2B services than ever before, and I couldn't be more proud. If you're looking for a great agency, there's no better place to start in the city.
Joseph Vargo
Jun 21, 2013
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The Oxiem team was quick and efficient in helping me build a mobile web site for Experience Columbus, the Great Columbus Convention and Visitors Bureau. They navigated a complex situation (multiple databases, unique design needs and uncertain site structure) always meeting deadlines and providing meaningful updates along the way. I highly recommend Oxiem.
