Business Details
41 Years
experience
Strategic Branding & Creative Solutions Dallas
Since 1985, Peterson Ray & Company has been a Dallas-based communication design firm dedicated to delivering strategy-driven creative solutions. Our expertise spans branding, brand refresh, corporate communications, and college recruitment initiatives, serving prestigious corporations, nonprofits, and educational institutions nationwide. With hundreds of national design awards and recognition as one of the top 40 U.S. design studios by Graphic Design: America, we combine intuitive research, messaging strategy, and impactful design to help clients articulate their unique stories. Founders Bryan Peterson Ray & Company and Scott Ray, alongside lead web designer Carl Peterson Ray & Company, bring decades of experience in visual communications, strategic branding, and digital solutions.Our process begins with discovery to understand client distinctiveness, develops tailored message platforms, and executes designs that differentiate clients in competitive markets. We specialize in integrating print and digital solutions to create cohesive brand experiences, from annual reports to website design. Our client portfolio includes Atmos Energy, Seton Hall University, and the City of Plano, reflecting our ability to address diverse industry challenges. Committed to excellence, we prioritize meaningful design that drives engagement and measurable results.
Services
Branding
Brand Refresh
Corporate Communications
College Recruitment
Website Design
Marketing Campaigns
Visual Identity
Print Materials
Strategic Messaging
Digital Solutions
Details
- Year established: 1985
Highlights and features
- We offer 38 years of experience in strategic communication design.
- Our team includes award-winning creatives recognized nationally and internationally.
- We develop customized message platforms aligned with client distinctiveness.
- We integrate print and digital solutions for cohesive brand experiences.
- Our process prioritizes intuitive research and actionable design outcomes.
Services
Branding
Our branding services create cohesive visual identities that reflect client values and market positioning. Through discovery workshops and competitive analysis, we develop unique brand narratives that resonate with target audiences. We deliver logos, style guides, and multi-channel assets to ensure consistency across all touchpoints.
Website Design
We craft responsive websites that combine aesthetic appeal with user-centric functionality. Our designs prioritize intuitive navigation, mobile optimization, and integration with backend systems. From concept to development, we ensure digital platforms align with brand messaging while enhancing user engagement and conversion rates.
Corporate Communications
Our corporate communications strategy strengthens organizational alignment through targeted messaging frameworks. We develop employee handbooks, newsletters, and intranet content that foster workplace culture and operational clarity. By aligning internal and external communications, we help organizations maintain consistent brand representation across all stakeholder interactions.
College Recruitment
We design comprehensive recruitment campaigns that attract prospective students through emotionally resonant storytelling. Our approach combines print materials, digital ads, and event branding to showcase institutional strengths. By emphasizing community engagement and academic excellence, we help educational institutions increase application rates and campus visits.
Visual Identity
Our visual identity solutions create memorable brand aesthetics through typography, color theory, and layout innovation. We develop design systems that maintain consistency across print and digital media while adapting to evolving market trends. From annual reports to social media assets, our visuals ensure brand recognition across all communication channels.
People
Bryan Peterson
Founder & Lead Creative
Bryan Peterson Ray & Company founded the firm in 1985 and has led award-winning campaigns for national clients. His work appears in leading design publications, and he authored the textbook 'Design Basics for Creative Results.'
Scott Ray
Principal & Lead Creative
Scott Ray has partnered since 1994, leading branding projects for Fortune 500 companies. He holds an MFA in strategic communications design and teaches visual communications as an adjunct professor.
Carl Peterson
Lead Web Designer & Front-End Developer
Carl Peterson Ray & Company specializes in HTML/CSS/JS programming and online campaign development. He collaborates with backend developers to ensure technical execution aligns with design objectives for client websites and digital initiatives.
Questions
What industries do you specialize in?
We serve corporations, nonprofits, educational institutions, and healthcare organizations with tailored communication solutions.
How do you develop brand strategies?
Our process includes discovery research, message platform development, and design implementation based on client distinctiveness.
Can you handle both print and digital projects?
Yes, we offer integrated solutions spanning print materials, websites, and digital campaigns.
What makes your firm different?
We combine 38 years of experience with intuitive research methods and award-winning creative execution.
Do you work with national clients?
Yes, while based in Dallas, we serve clients nationwide including Fortune 500 companies and universities.
