Business Details
18 Years
experience
Multifamily Marketing Solutions That Convert
LeaseLabs was founded in 2008 with a mission to revolutionize apartment industry marketing. Our team combines out-of-industry innovation with multifamily expertise to create data-driven marketing strategies that maximize ROI. Through our proprietary GoDirect Marketing approach, we centralize clients' marketing efforts across multiple digital channels, ensuring seamless prospect journeys from awareness to lease signing. With over 15 years of industry specialization, we've developed cutting-edge solutions like mobile geotargeting and Scrolling Page Architecture technology that have earned 5 NAHB Pillar Awards and 11 W3 awards. As part of RealPage, Inc., we leverage global resources while maintaining our focus on creating emotionally resonant brand experiences that drive measurable results.Our multidisciplinary team of 6,000+ professionals delivers customized solutions including website development, SEO optimization, and integrated marketing campaigns that have reduced clients' cost-per-lead by over 50%. We maintain our leadership position through continuous innovation, having ranked on Inc. 5000's Fastest Growing Private Companies list for four consecutive years.
Services
GoDirect Marketing
Property Websites
Search Engine Optimization
Geotargeting Campaigns
Social Media Optimization
Email Marketing Systems
Reputation Management
Web2Print Services
Details
- Year established: 2008
Highlights and features
- We've reduced clients' cost-per-lead by over 50% through integrated campaigns
- Our proprietary Scrolling Page Architecture technology improves website conversion rates
- Ranked #1846 on Inc. 5000's Fastest Growing Private Companies list
- Award-winning team with 15+ years of multifamily marketing expertise
- Part of RealPage, Inc. with 6,000+ global professionals supporting clients
Associations and certifications
- Inc. 5000
- Entrepreneur 360
- NAHB Pillar Awards
- W3 Awards
Services
GoDirect Marketing
Our proprietary GoDirect Marketing approach centralizes clients' marketing efforts across multiple digital channels. This data-driven strategy ensures seamless prospect journeys from awareness to lease signing, converting leads 3x more efficiently while eliminating ineffective marketing spend. The approach combines brand development, website optimization, and targeted advertising campaigns for maximum ROI.
Property Websites
We create custom ADA-compliant property websites using our Scrolling Page Architecture technology. These sites convert prospects up to 33% more efficiently through strategic design elements, SEO optimization, and integrated digital asset management. Our solutions include Website Pro for full customization and Website Essentials for rapid deployment within 10 days, both optimized for user experience and conversion rates.
Geotargeting Campaigns
Our Geotargeter platform delivers location-specific advertising campaigns that drive qualified traffic to properties. By utilizing mobile display ads and location-based targeting, we've generated over 15 million impressions and 31,000 website visits for clients. This approach helps properties stand out in competitive markets through precise audience targeting.
Search Engine Optimization
Our SEO specialists optimize websites to improve organic search rankings and increase qualified traffic. The service includes technical optimization, content development, and ongoing performance monitoring. Clients benefit from improved visibility in search results, driving more qualified leads through their marketing funnel while maintaining ADA compliance standards.
Social Media Optimization
We develop strategic social media campaigns that build brand awareness and drive engagement with target audiences. Our approach includes content creation, audience targeting, and performance analytics to ensure measurable results. Clients see improved social media presence and increased website traffic through our data-driven optimization techniques.
Questions
What is GoDirect Marketing?
GoDirect Marketing is our proprietary approach that centralizes marketing efforts across multiple digital channels, creating a unified prospect journey that converts leads to leases 3x more efficiently.
What services do you offer for apartment communities?
We provide property websites, SEO optimization, geotargeting campaigns, social media optimization, email marketing systems, and reputation management specifically tailored for multifamily properties.
How do you improve website conversion rates?
Our Scrolling Page Architecture technology creates engaging user experiences that increase conversion rates by up to 33% through strategic contact form placement and SEO optimization.
Do you work with national property management companies?
Yes, we partner with major management firms nationwide, delivering portfolio-wide website solutions and integrated marketing campaigns that reduce cost-per-lead by over 50%.
What makes your agency different from competitors?
We combine out-of-industry innovation with 15+ years of multifamily expertise, supported by our position within RealPage, Inc. to deliver measurable ROI improvements through data-driven strategies.
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Reviews (7)
Jose Carrillo
Sep 29, 2021
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Dealing with them is like pulling teeth. Every call is connected over seas. Lots of misinformation is given. Lots of employees not doing their due diligence to get your information. Calls not returned. You can't talk to a supervisor. They can't follow simple instructions. They lie about the progress they've made or attempts made to solve your issue. All around a horrible company to deal with.
Jonas D.
Sep 17, 2019
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Ain't no party like a LeaseLabs party! Their work speaks for itself. If you haven't been to one of their events, you haven't lived. Their dedication to excellence, from customer experience to creative work, is unparalleled.
Carly Haneke
May 26, 2018
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The LeaseLabs team is a talented group who are extremely fun to work with. They provide a great service to their clients while also developing a great relationship with them. I would definitely recommend LeaseLabs for your business.
Michelle Progar
Feb 25, 2018
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The company I work for has been using LeaseLabs for about 2 years now. We couldn't be happier with the customer service, product and results we have received. The representatives are all very friendly and ensure your needs are met within a timely manner.
Marie Pimentel
Jan 29, 2018
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Absolutely one my favorite companies to work with! They bring such energy and enthusiasm to each and every campaign and everyone at the company treats you like an old friend. Top notch organization!
Michelle Wood
Jan 03, 2018
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I have used LeaseLabs services on several branding projects over the last 24 months and have nothing but great things to say. The team was easy to work with and extremely professional throughout the entire process. They made the branding process easy with their step by step process. I appreciated their attention to detail and ability to take my vision and bring it to life.
Marketing Mood
Dec 28, 2017
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Leaselabs has cutting edge ideas and working with their creative team is very collaborative and a great experience. Unfortunately their 'behind the scenes' roles need major work. Accounting invoices tend to be wrong, outdated, or missing information. I have come to not trust the techlab after SO many 'tickets closed' where the final product still had tech errors on it. If you have a custom website or product with Leaselabs, they will sell you upfront and promise you undivided attention and support but once the product moves in QA, good luck having it launch correctly. They make a good product, but need to get the whole company to the level of the quality control that the VP's have.
