Moto Interactive + Branding

With a name like Wild for Oregon, Moto knew this was the perfect time to dig deep into our experiences exploring the distant jewels of this place we call home. A soap maker from New Mexico had fallen in love with the high meadows, towering waterfalls, verdant valleys and imposing volcanoes that fill this place as if it were crafted specifically to overwhelm our senses. We answered with intimate, illustrated stories that highlight the inspiration for each scent of hand-made candle, soap, lip balm and lotion.

SIMPLE FOODS + BOLD, KID-FOCUSED ENERGY / Moto was chosen by some like minded folks in Sweden to help them develop a new brand for their natural foods company. And since everyone knows that kids won't get as excited about real fruit as they will about cartoon fruit, we had our approach. Mango Blabar needed to be a playful, bold brand to capture kids eyes as well as the parents' confidence.

Respect is hard-earned in the wicked art world. Mr. Mattila is one of those famous, retired designers so at the very least we knew that developing a personal, powerful brand for him would be challenging. It was our job to listen, interpret and find the elements that would come to define the energy, emotion and environment, now fondly referred to as 'Fredness.'

Dru and the Moto team rock! Did a great job on our logo and style boards, really made the whole process simple and streamlined. They are very talented, professional, and provide so much more than just creating our logo. We will be using them for all other projects moving forward.

WE MATCHED THE ENERGY TO THE GOAL / You've got a high-end, national market to reach. Is there a way to prove the quality of your product without saying a word? Moto was asked to produce a full identity and branding strategy for a World-record-holding fly manufacturer. As a result of working with Moto to tune the messaging for their market (premium fly fishing dealers), they now have an identity, marketing pieces and advertising to match their world-class, performance-driven product lines.