Business Details
Award-Winning Graphic Design & Branding Services
Insight Design Communications is a multidisciplinary graphic design firm with over 25 years of experience in corporate identity and brand development. Based in Wichita, Kansas, we specialize in creating award-winning logos, brand identities, packaging, and digital experiences that resonate with audiences globally. Our approach combines creativity with strategic insight to help clients achieve business goals through visual storytelling. We serve startups and legacy brands across diverse industries, delivering solutions that are both innovative and results-driven.Our teams expertise in market positioning and consumer behavior ensures brands stand out in competitive landscapes. With over 100 national and international awards, our work has been featured in industry reference books and recognized for excellence in design. We pride ourselves on fostering long-term partnerships, as evidenced by decades-long collaborations with clients like Carlos OKellys and Freddys Frozen Custard. Our commitment to quality and client-centric philosophy has made us a trusted partner for businesses seeking impactful visual communication.
Services
Logo Design
Brand Identity
Packaging Design
Website Development
Illustration
Environmental Graphics
Social Media Branding
Advertising Design
Print Design
Photography
Highlights and features
- We offer 25+ years of expertise in strategic brand development.
- Our designs have won over 100 national and international awards.
- We provide tailored solutions for startups and established brands.
- Our team combines creativity with deep market positioning knowledge.
- We maintain long-term client partnerships built on trust and results.
What people say
Exceptional designer
Award-winning results
Trusted partner
Successful branding
Inspirational work
Services
Logo Design
Our logo design process combines research, creativity, and strategy to create memorable brand symbols. We develop logos that connect emotionally with audiences while reducing long-term marketing costs. Clients like Freddys Frozen Custard credit our designs with driving brand growth.
Packaging Design
We create packaging solutions that stand out on crowded shelves while communicating brand values. Our work for Vornado and Carlos OKellys demonstrates how strategic design can boost retail visibility and consumer engagement through 50-100 SKUs.
Website Development
We build responsive websites that deliver seamless user experiences across devices. Our designs for KAWS and Conrade Insurance Group emphasize intuitive navigation, mobile optimization, and integration with SEO best practices for maximum online impact.
Brand Strategy
Our strategic approach analyzes competitors and consumer behavior to create distinctive brand identities. This methodology helped generationOn become the worlds largest youth volunteer network through emotionally resonant branding solutions.
Illustration Services
We create hand-drawn and digital illustrations that enhance brand personality. From medical diagrams for Body Guitar Clinic to playful icons for Carlos OKellys, our artwork adds unique character and improves brand recognition.
People
Tracy Holdeman
Founder & Creative Director
With over 25 years of experience, Tracy is a nationally recognized designer who has helped grow startups into multimillion-dollar companies. His work has won over 100 awards and been featured in industry publications.
Questions
What services does Insight Design Communications offer?
We specialize in logo design, brand identity, packaging, website development, illustration, and social media branding for businesses nationwide.
How experienced is your team in graphic design?
Our team has over 25 years of experience creating award-winning designs for startups and established brands across diverse industries.
Can you work with international clients?
Yes, we serve clients globally, with experience in international branding and packaging design for retailers like Target.
What industries do you typically work with?
We work across nearly every industry, including food services, healthcare, education, and consumer goods.
How long does a typical branding project take?
Project timelines vary but typically range from 4-8 weeks, depending on scope and client needs.
Do you offer website design services?
Yes, we create responsive, user-friendly websites that align with brand identity and business goals.
Reviews (5)
Steve Bruner
Jun 06, 2022
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Launching a new company and product line in the Cannabis industry is uphill battle and we knew we needed creative assistance to sell our products, that is where Insight Design entered the picture. Tracy and his team have supported us in everything from packaging, website design, camera ready artwork, SEO content and more. I would highly recommend Insight Design for any of your creative needs.
Arnold Scott Niernberger
Jul 05, 2021
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TRACY. HOLDEMAN OWNER. DOES OUTSTANDING. JOB. CAREING. RESPECTFULL. IAM FULLY IMPRESSED. US ARMY. VETERAN. HOOAH
Jerry Wallace
Dec 04, 2016
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I met with the designer once he was nice but never heard from them again. Promised to deliver logo in 3 weeks after 3 weeks I called and he had nothing to show me. Could not provide a receipt for my deposit so I waited until they could to pay. Never got called for a receipt. Will not return calls. I literally have cash in hand and they can't produce a receipt or a logo. After over a month of calling once or twice a week im missing valuable advertising time due to their failure to deliver.
Mike Davis
Dec 03, 2014
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Insight Design is great! Their team is easy to work and has consistantly had incredibly fast turn around times on all of our projects. I highly recommend them!
Amy McFarren
Mar 24, 2013
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Insight Design Communications, the only place to call for logo work, branding, web design, print design. These guys are great, I recommend to everyone I know. Very creative, very helpful -- working with them has been a fantastic experience!
