Business Details
24 Years
experience
Integrated Marketing Solutions for Brand Success
Founded in 2002, Howerton+White is a full-service marketing agency specializing in integrated brand solutions. Our expertise spans brand strategy, media planning, and technology implementation, delivering cohesive experiences that align with business objectives. With over two decades of experience, we combine strategic design, data-driven media, and innovative technology to create compelling brand narratives.Our team focuses on consumer engagement through consistent messaging across platforms, emphasizing user-centric experiences and measurable results. We serve clients nationwide, helping businesses differentiate themselves in competitive markets through holistic marketing approaches.
Services
Brand Strategy
Digital Marketing
Media Planning
Technology Integration
User Experience Design
Content Marketing
Campaign Development
Market Research
Conversion Optimization
Creative Services
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of integrated marketing expertise since 2002
- Our team combines brand strategy, media, and technology under one roof
- We implement data-driven approaches for measurable campaign performance
- Our client roster includes regional and national brands across industries
- We provide customized solutions for brand differentiation in competitive markets
Services
Brand Strategy
We create comprehensive brand strategies that define core values, market positioning, and consumer engagement frameworks. Our approach combines market research with creative execution to build cohesive brand identities that drive business growth through consistent messaging and visual systems.
Digital Marketing
Our digital marketing services encompass SEO, social media management, and targeted advertising campaigns. We develop data-driven strategies that optimize online presence and improve conversion rates through continuous performance analysis and platform-specific content optimization for measurable business outcomes.
Technology Integration
We implement integrated technology solutions that enhance marketing effectiveness through automation and analytics. Our services include CRM implementation, website development, and marketing tool integration that streamline operations while improving customer engagement through seamless digital experiences.
Media Planning
Our media planning services develop targeted advertising strategies across traditional and digital platforms. We create layered media plans that maximize brand visibility through audience segmentation, channel optimization, and performance tracking to ensure effective message delivery and campaign ROI.
User Experience Design
We specialize in creating intuitive digital experiences that enhance brand interactions across platforms. Our UX design process combines consumer research with technical implementation to develop websites and applications that improve engagement while aligning with business objectives and conversion goals.
People
Nicole Howerton
Founder, Chief Executive Officer
Nicole Howerton co-founded Howerton+White in 2002 and leads strategic direction for the agency. With over two decades of marketing leadership experience, she focuses on brand development and client relationships while maintaining the agency's creative vision.
Ken White
Founder, Chief Financial Officer
Ken White co-founded Howerton+White and oversees financial operations and business strategy. With extensive experience in marketing finance, he ensures the agency's operational efficiency while maintaining its commitment to integrated marketing solutions.
Bryan Malone
Chief Operations Officer
Bryan Malone manages day-to-day operations at Howerton+White, ensuring seamless project execution across departments. With a background in marketing operations, he focuses on process optimization and client service delivery for the agency's diverse client portfolio.
Questions
What marketing services does Howerton+White offer?
We provide integrated marketing solutions including brand strategy, digital media planning, technology implementation, and creative services tailored to client business goals.
How does Howerton+White approach brand development?
Our brand strategy combines market research, consumer insights, and creative execution to create cohesive brand identities that drive business growth through consistent messaging.
What industries do you work with?
We serve diverse industries including healthcare, financial services, manufacturing, entertainment, and non-profit organizations across regional and national markets.
How do you measure marketing campaign effectiveness?
We use data analytics and performance tracking tools to monitor campaign results, providing regular reporting on key metrics to ensure marketing ROI for our clients.
Can you help with digital transformation initiatives?
Yes, our technology integration services help businesses implement marketing automation, CRM systems, and digital platforms to enhance operational efficiency and customer engagement.
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