Business Details
50+ Years
experience
Your Trusted Partner for Illustration and Graphic Design Solutions
Founded in 1949, L.W Wallace has established itself as a leader in professional illustration and graphic design services. With over 30 years of freelance experience, our owner honed technical illustration skills through an apprenticeship program and later earned an Applied Technical Studies degree in Technical Illustration Media. Our expertise spans surface design, photo illustration, and technical art, serving clients across diverse industries. We have adapted to technological advancements while maintaining a commitment to clean, professional artwork. Our team's deep industry knowledge includes teaching digital media at local colleges for two decades.We specialize in creating conceptual photo illustrations, detailed technical diagrams, and licensing surface design patterns for products. Our work has been featured in publications like Spotlight #36 Magazine and Living the Photo Artistic Life. We combine traditional artistic techniques with modern digital tools to deliver solutions that exceed client expectations. Our services include retouching, graphic design for print materials, and art licensing for consumer products. With a focus on precision and creativity, we continue to serve clients through both traditional illustration and cutting-edge digital workflows.
Services
Surface Design
Illustration
Photo Illustration
Technical Art
Print Design
Photo Retouching
Graphic Design
Art Licensing
Digital Compositing
Product Visualization
Details
- Year established: 1949
Highlights and features
- We offer 30+ years of professional illustration experience with technical expertise
- Our team combines traditional art skills with modern digital workflow proficiency
- We provide personalized service with direct communication from the owner-artist
- Our work has been featured in industry publications and licensed for commercial use
- We maintain strict quality control with professional file preparation for print production
Services
Surface Design
We create original surface patterns available for licensing on products, fabric, and packaging. Our designs include floral motifs, geometric patterns, and nature-inspired themes. Clients can request custom adaptations or new designs based on specific briefs while maintaining commercial production standards.
Technical Illustration
Our technical illustrations include exploded views, diagrams, and detailed object renderings. Using blueprints, CAD drawings, and physical references, we produce precision line art for manuals, catalogs, and instructional materials across various industries requiring clear visual explanations of complex subjects.
Photo Illustration
We create conceptual digital composites blending photography and illustration. This service produces visually rich narratives for editorial use, book covers, and product licensing. Our work combines licensed assets with original elements to create compelling visual stories that communicate specific concepts or emotions.
Graphic Design
We design print materials that combine visual and tactile elements for effective communication. Our services include brochures, catalogs, and advertising materials that maintain professional quality while meeting modern design standards. We emphasize proper file preparation for commercial printing processes.
Art Licensing
Our surface designs are available for licensing on consumer products. We offer pattern collections adaptable to various applications including home decor, apparel, and gift items. Clients receive commercial-use rights while maintaining quality reproduction standards for different manufacturing processes.
People
Linda Carruth
Owner & Illustrator
Linda Carruth is an experienced illustrator with over 30 years of professional experience. She has taught digital media at local colleges and owns the L.W Wallace since 2003. Her expertise spans multiple artistic disciplines including technical illustration, photo composites, and surface design.
Questions
What illustration services do you offer?
We provide technical illustration, photo illustration, surface design, and print design services using both traditional and digital techniques.
Can you license existing artwork for products?
Yes, our surface design patterns are available for licensing on consumer products, fabric, and packaging with customization options.
How do you handle complex illustration projects?
We use detailed reference materials including blueprints, CAD drawings, and multiple photographs to ensure accuracy in technical illustrations.
What makes your services unique?
Our combination of traditional art skills with modern digital workflows and 30+ years of industry experience ensures professional quality results.
Do you offer graphic design services?
Yes, we create print materials from business cards to product catalogs with proper file preparation for commercial printing processes.
