Business Details
24 Years
experience
Your Trusted Partner for Tech & SaaS Marketing Solutions
Founded in 2002, we have dedicated two decades to transforming how technology and SaaS companies approach growth. Our methodology combines buyer psychology with data-driven strategies, creative execution, and cutting-edge AI tools to create marketing and sales programs that resonate deeply with target audiences. We developed proprietary platforms like BuyerTwin and Frictionless to simulate buyer behavior and audit customer experiences, ensuring our clients stay ahead of market shifts. With a cross-functional team of strategists, designers, and technologists, we deliver solutions that align messaging, rebuild customer journeys, and drive measurable results.Our leadership has authored frameworks like the Buyer-Centric Operating System, which has been adopted by companies globally to rethink growth from the customers perspective. Headquartered in Ohio but operating remotely, we serve clients across the United States and internationally, combining local market expertise with a global perspective.
Services
Buyer-Centric Strategy
AI-Driven Marketing
Sales Enablement
Brand Positioning
Website Optimization
Interactive Content
Market Intelligence
UX/UI Design
AI Training Programs
Validation Assets
Details
- Year established: 2002
Highlights and features
- We have over 20 years of experience in Tech & SaaS marketing and sales strategy.
- Our proprietary Buyer-Centric Operating System aligns business decisions with customer needs.
- We offer AI-powered platforms like BuyerTwin to simulate buyer behavior and test strategies.
- Our cross-functional team combines strategy, design, development, and marketing expertise.
- We serve clients globally, with proven success across FinTech, HealthTech, EdTech, and more.
Services
Buyer-Centric Strategy
We design strategies centered on buyer psychology to align business decisions with customer needs. Our proprietary Buyer-Centric Operating System helps companies rethink growth by prioritizing customer perspectives. This approach reduces friction, accelerates sales cycles, and builds long-term loyalty through data-driven insights and behavioral analysis.
AI-Driven Marketing
Our AI platforms, including BuyerTwin and Frictionless, simulate buyer behavior and audit customer experiences to optimize marketing efforts. These tools enable predictive testing of messaging, journeys, and offers before launch. By leveraging AI, we help clients scale smarter and outperform competitors in dynamic markets.
Sales Enablement
We equip sales teams with validation assets, case studies, and third-party credibility to shorten sales cycles. Our Pipeline Engine uses precision targeting and ABM to generate qualified leads. Training programs focus on AI-driven tactics to win buyers shaped by modern research and comparison tools.
Brand Positioning
We craft compelling brand narratives and visual identities that resonate with target audiences. Services include market intelligence, competitive analysis, and positioning strategies to differentiate clients in crowded markets. Our work ensures brands own their category through storytelling and consistent messaging.
AI Training Programs
Our workshops and training programs teach marketing and sales teams to harness AI effectively. Topics include campaign optimization, sales tactics, and interactive exercises tailored to specific roles. These sessions provide actionable insights to integrate AI into daily workflows and improve decision-making.
People
Andy Halko
Founder & CEO
Andy founded Insivia in 2002 and has worked with hundreds of companies to redefine their growth strategies. He authored 'The Omniscient Buyer' and 'The Buyer-Centric Operating System', frameworks that guide modern marketing and sales approaches.
Tony Zayas
Chief Revenue Officer
Tony brings 20+ years of experience aligning marketing and sales teams to achieve measurable results. He leads revenue strategy and client acquisition efforts, leveraging his expertise in enterprise sales and growth marketing.
Matt Benedetti
Director of Marketing
Matt oversees marketing strategy and execution, focusing on demand generation and brand development. He specializes in combining data analytics with creative campaigns to drive engagement and conversions for tech clients.
John Millin
Director of Accounts
John manages client relationships and ensures strategic alignment between Insivias services and client goals. He brings extensive experience in account management and client success within the tech industry.
Jim Floss
Technology Director
Jim leads technical strategy and platform development, ensuring seamless integration of AI tools and digital solutions. His expertise spans software development, UX design, and technology-driven marketing initiatives.
Questions
What industries does Insivia specialize in?
We focus on Tech & SaaS companies across FinTech, HealthTech, EdTech, MarTech, and enterprise B2B sectors. Our expertise extends to global clients in diverse markets.
How does Insivia use AI in marketing?
We use AI platforms like BuyerTwin to simulate buyer behavior and Frictionless to audit customer experiences. These tools optimize messaging, journeys, and campaign performance.
Can Insivia help with brand repositioning?
Yes, we offer brand strategy services including naming, identity development, and market positioning to help companies stand out in competitive markets.
Do you offer training programs for sales teams?
We provide AI-focused sales training to improve tactics for engaging buyers shaped by modern research and comparison tools.
What is the Buyer-Centric Operating System?
It’s our proprietary framework that aligns business decisions with customer needs, reducing friction and accelerating growth through behavioral insights.
How does Insivia measure campaign success?
We use data analytics, conversion metrics, and client feedback to evaluate performance, ensuring strategies deliver measurable ROI and growth.
Reviews (2)
Mick Polo
Jun 03, 2022
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We have worked with Insivia for years to originally modernize then maintain our website. They have grown into our full-time marketing partner by not only optimizing our site but creating custom content and promotional programs that deliver our message to our target audience. Andy and his team have taken the time to learn about our business to develop solutions to our specific needs. Thank you and congratulations on 20 years! Wishing you much continued success!
Dean V.
Mar 25, 2015
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I would wholeheartedly recommend Insivia. Their work was creative, slick and polished, and they clearly had a great grasp of how web marketing is supposed to work.
