Business Details
27 Years
experience
Your Fractional Marketing Partner for Brand Growth
Design Coup is a fractional marketing agency with over 25 years of experience delivering strategic brand development, lead generation, and digital solutions. Founded on the principle of providing top-tier talent at a fraction of traditional agency costs, we partner with healthcare, franchise, and consumer product companies to drive growth through creative direction and data-driven insights. Our team of seasoned professionals offers flexible services tailored to client needs, from brand strategy and web development to tradeshow execution and video production. With a proven track record of client retention spanning decades, we prioritize long-term relationships and measurable results.Our approach combines agility with expertise, allowing businesses to scale marketing efforts without the overhead of a full-time team. We specialize in creating cohesive brand identities, optimizing sales processes, and developing campaigns that convert leads into loyal customers. Our accolades, including Communicator Awards and Telly Awards, reflect our commitment to excellence. By integrating strategic planning with creative execution, we help clients achieve market differentiation and sustainable growth. Our client-centric philosophy ensures personalized attention, rapid response times, and solutions aligned with evolving business goals.
Services
Brand Development
Sales Support
Lead Generation
Web Design
Video Production
Tradeshow Branding
Product Development
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of experience in fractional marketing strategy.
- Our full-service agency handles brand development, web design, and lead generation.
- Clients praise our long-term partnerships and measurable ROI.
- We provide budget-friendly retainer billing with predictable costs.
- Our in-house team delivers rapid turnaround without outsourcing.
What people say
True pleasure to work with
Key driver in realizing 32% growth
Excellent team to work with
Highly valued strategic insight
20-year trusted partner
Services
Brand Development
Design Coup creates cohesive brand identities through strategic positioning, visual design, and messaging. Our process includes market research, competitor analysis, and development of brand guidelines to ensure consistency across all touchpoints. We help businesses establish a unique value proposition and build recognition through tailored solutions that align with long-term growth objectives.
Lead Generation
Our data-driven lead generation campaigns combine digital advertising, email marketing, and landing page optimization to convert prospects into qualified leads. We utilize targeted search and social media ads, account-based marketing, and conversion-focused content to drive measurable results. Our strategies prioritize ROI through continuous performance tracking and campaign refinement.
Web Design
We build responsive, SEO-optimized websites that enhance user experience and drive conversions. Our custom WordPress solutions feature intuitive navigation, fast load times, and mobile-first design principles. Services include site architecture planning, content integration, and ongoing maintenance to ensure long-term performance and scalability for evolving business needs.
Video Production
Design Coup creates engaging video content for brand storytelling, product promotion, and tradeshow presentations. Our services include concept development, filming, animation, and post-production editing. We specialize in creating sizzle reels, testimonial videos, and social media content that captures audience attention and reinforces brand messaging across digital platforms.
Tradeshow Branding
Our tradeshow solutions include booth design, pre-show lead generation, and onsite production support. We develop immersive brand experiences through custom graphics, interactive displays, and strategic lead capture tactics. Our team manages end-to-end event execution to maximize ROI and ensure consistent brand representation at industry conferences and exhibitions.
People
Michael Higgins
Founder, Brand & Business Strategist, Creative Director
With over 25 years of marketing experience, Michael leads strategic brand development and creative direction at Design Coup. He specializes in aligning business goals with visual identity and has driven growth for healthcare and franchise clients through innovative campaigns and award-winning design solutions.
George Farkas
Partner, Senior Web Developer, Brand Strategist
George brings technical expertise in web development and digital strategy, focusing on creating high-performing, SEO-optimized websites. His work emphasizes user experience and scalable solutions that support long-term business growth through strategic online presence and conversion-driven design.
Patrick Cross
Partner, Senior Designer, Brand Strategist, Video Specialist
Patrick specializes in visual brand identity and motion graphics, combining creative design with strategic messaging. He leads video production efforts and develops cohesive brand assets that enhance market recognition and engagement across digital and print platforms.
Questions
What industries does DesignCoup specialize in?
We focus on healthcare, franchise, and consumer product industries, providing tailored marketing solutions that address sector-specific challenges and opportunities.
How does fractional marketing benefit my business?
Fractional marketing gives you access to a full-service team without full-time costs, offering flexibility to scale services based on your budget and project needs.
What services are included in your retainer billing?
Retainer plans cover a mix of ongoing services like brand strategy, web maintenance, and campaign management with predictable monthly costs.
Can you handle both strategy and execution?
Yes, we provide end-to-end solutions from strategic planning to implementation, ensuring consistent execution aligned with your business objectives.
How do you measure campaign success?
We use data analytics to track KPIs like lead conversion rates, website traffic growth, and ROI, providing regular performance reports for transparency.
Do you work with international clients?
Yes, we support global projects including multilingual content creation and international tradeshow execution for expanding businesses.
Reviews (1)
Hq Account
Nov 13, 2020
Report
Workout Anytime Franchising Systems is super proud to say that Design Coup is our team, and has been for over ten years now. Michael and team are excellent, creative, talented, responsive, and completely enjoyable. If you are looking for a wonderful group of dedicated professionals, Design Coup is your go-to group!
