NYC's public hospital system needed a way to inform area physicians about the services and procedures available at its hospitals. We developed materials that helped explain the benefits to thousand of local doctors. The Jersey City Medical Center, known previously as the Margaret Hague Maternity Hospital, was making the move to a brand new building a mile away. We helped make it happen. Concordia Learning Center now known as St. Joseph's School for the Blind is the only school for the blind in the State of New Jersey.
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In 1995, we founded a new kind of strategic creative communications agency, based on the belief that the convergence of media, just a theory at the time, would become the norm. Now, the separation between a newspaper, TV show and radio program has dissolved into the click of a mouse. We believed that, to be effective as a communications agency, we have to identify our audience and their needs in order to communicate to them, regardless of medium.
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Concordia Learning Center now known as St. Joseph's School for the Blind is the only school for the blind in the State of New Jersey. We completely reimagined the magazine from its branding, positioning and editorial approach. We create online promos for all of the Hearst Publications: Cosmo, Bazaar, Marie Claire & Seventeen.
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