BK Media Group

Business Details

25 Years

experience

Expert Digital Marketing for Outdoor & Lifestyle Brands

BK Media Group is a digital marketing agency specializing in strategic solutions for outdoor and lifestyle brands. With over two decades of experience, we combine media buying and email/SMS marketing to drive customer acquisition and retention. Our proven process focuses on building brand awareness, generating qualified traffic, and optimizing customer lifetime value through data-driven campaigns.

We serve as an extension of our clients' marketing teams, providing transparent reporting, customized strategies, and a money-back guarantee for our foundational infrastructure. Our owner-operated model eliminates long-term contracts, ensuring performance-driven partnerships that align with evolving business needs.

Services

Brand Awareness Development Lead Generation Email Marketing SMS Marketing Media Buying Audience Development Conversion Optimization Campaign Reporting

Details

Year established: 2001

Highlights and features

23 years of specialized experience in outdoor lifestyle brand marketing
Clients achieve 200% higher conversion rates than industry averages
Performance-based model with money-back guarantee
Owner-operated agency with no long-term contracts
Transparent reporting with actionable strategic recommendations

What people say

56% growth 37% year-over-year growth 200% higher conversion rates Absolute pleasure to work with Proven results

Website

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Services

Digital Marketing Strategy

We develop comprehensive digital marketing strategies tailored to outdoor lifestyle brands. Our approach combines media buying with email/SMS campaigns to create sustainable growth. By analyzing performance metrics and market trends, we create actionable plans that align with business objectives while maintaining flexibility for real-time optimization.

Email Marketing

Our email marketing services include automated workflows, targeted campaigns, and list development strategies. We create engaging content that drives conversions while maintaining brand consistency. Through segmentation and A/B testing, we optimize open rates and conversion metrics to maximize ROI for our clients.

Media Buying

We manage search and social media advertising campaigns across multiple platforms. Our media buying strategy focuses on both intent-based and behavior-based targeting to reach ideal audiences. Through continuous monitoring and optimization, we ensure efficient budget allocation and measurable campaign performance.

Audience Development

Our audience development strategies focus on capturing zero- and first-party data through strategic site forms and tracking. We implement lead nurturing sequences that convert website visitors into engaged customers while building valuable data assets for future marketing initiatives.

Campaign Reporting

We provide customized reporting dashboards that track key performance indicators and campaign effectiveness. Our analytics include actionable insights for strategy adjustments, with transparent documentation of ROI metrics and growth opportunities specific to outdoor lifestyle brands.

People

Bradley Moss

CEO/Founder

Brad Moss founded BK Media Group in 2001 after working with major clients like Microsoft and Nintendo. With a background in graphic design and advertising, he brings creative vision and technical expertise to digital marketing strategies for outdoor brands.

Christopher Ford

COO

Christopher Ford oversees strategy implementation and client goal achievement. Certified in Klaviyo Email and SMS marketing, he combines data analysis expertise with creative problem-solving to optimize marketing performance for lifestyle brands.

Liz Wallace

Account Executive

Liz Wallace leads client strategy with international marketing experience and a Master's in Marketing. Her holistic approach combines creative innovation with business development expertise to drive client success in the outdoor industry.

Dustyn Deerman

Email Marketing Coordinator

Dustyn Deerman specializes in strategic email campaign development. With a background in language arts and media, she effectively communicates brand messaging through engaging content that drives customer engagement and conversion.

Seamus Fearons

Email Marketing Coordinator

Seamus Fearons creates email and SMS campaigns with expertise in media production. His technical skills combine with outdoor industry passion to develop effective audience engagement strategies for lifestyle brands.

Questions

What digital marketing services do you specialize in?

We specialize in media buying, email/SMS marketing, audience development, and campaign optimization for outdoor and lifestyle brands.

How do you measure campaign success?

We track ROI, conversion rates, customer lifetime value, and channel-specific metrics through customized reporting dashboards.

Do you work with international brands?

Yes, our team has experience supporting both domestic and international lifestyle brands with global marketing strategies.

What contract terms do you offer?

We operate on month-to-month agreements with no long-term commitments, ensuring performance-driven partnerships.

How do you handle campaign optimization?

We use continuous A/B testing, audience segmentation, and real-time data analysis to refine strategies and improve performance.

Can you help with seasonal marketing campaigns?

Yes, we develop specialized strategies for holiday seasons and industry-specific events like Black Friday Cyber Monday promotions.

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Reviews (4)

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Ted Martens

Sep 15, 2021 Report

For over a decade, I've had the pleasure of working with Brad and the BK Media team on a wide variety of digital marketing projects for Natural Habitat Adventures. BK Media has over-delivered every time, building us some of the best marketing and customer acquisition tools we've ever developed. We've thrown a lot of curve balls their way over the years, and every time, their team steps up to the challenges and solves difficult problems with innovative solutions. Communication is always clear and honest, very collaborative approach, and product quality is top notch. Highly recommend their services to friends and colleagues.

Joel Morrow

Jun 27, 2021 Report

BKMedia Group has been a key partner to help Alchemy Bikes grow 62% in 2021. Our conversation (aka, buy) rate increased 3.3x and our email database grew 2.4x while our email open rate is +2.5x the outdoor & wilderness gear industry average. I recommend it to challenger brands seeking to do a lot with finite time and resources.

Tim Nickles

Apr 24, 2021 Report

Roofnest has been working with BKMedia Group for going on three years and we've been very happy with the results they've created for us. From email marketing, content creation, SEM and SEO management, website development, and advising with our other marketing contractors, BK has been able to get traction and deliver results. We've grown 10 fold since we've been working with BK and they deserve no small part of the credit for that growth. I would recommend their services to any business at almost any stage of growth, especially for small to medium size businesses. Thank you BKMedia!

Camila Ramirez

Apr 23, 2021 Report

We love working with BK Media! We've worked with Brad, Eric, Patty and Christopher for some time now (on organic, paid ads, SEO, content strategy, website re-development) and wouldn't have it any other way. BK understand small businesses and since the beginning, has taken their time to understand our particular business and market. Not only do they have a ton of marketing experience, but they also have good experience and track record with outdoor brands. If you're a small business looking to outsource your marketing efforts, look no further! BK is the way to go, and they will help take your business to the next level!