Business Details
30 Years
experience
Strategic Branding for Legal & Financial Firms
Decker Design is a strategy-driven design agency specializing in creating bold brand identities for the legal and financial sectors. With decades of experience, we combine research-driven strategy with visual design to elevate our clients' unique differentiators. Our approach begins with a comprehensive discovery phase, analyzing competitive landscapes and internal strengths to build a foundation for brand strategy. We develop integrated visual and verbal brand systems that resonate with target audiences, driving growth and attracting top talent. Our team prioritizes authenticity, ensuring every design decision aligns with clients' core values and long-term goals.From website development to environmental branding, we deliver cohesive experiences that amplify expertise. Client testimonials highlight our professionalism, responsiveness, and ability to meet deadlines while delivering impactful results. We serve law firms and financial institutions of all sizes, helping them stand out in competitive markets through differentiated branding. Our leadership team brings multidisciplinary expertise, with a focus on typography, user experience, and data visualization. We maintain industry recognition through awards from Communication Arts, Art Directors Club, and Webby organizations.
Services
Brand Strategy
Visual Identity Design
Website Development
Environmental Branding
Brand Guidelines
Details
- Year established: 1996
Highlights and features
- We have 28+ years of experience in legal and financial sector branding
- Our research-driven strategy phase uncovers unique differentiators
- We build integrated visual and verbal brand systems
- Award-winning team with multidisciplinary design expertise
- Proven track record with nationally recognized law firms
Associations and certifications
- Communication Arts
- Art Directors Club
- Webby
- Graphis
- The Web Marketing Association
- How Promotion Awards
- Graphic Design USA
What people say
Professional and responsive
Worked tirelessly
Beat every deadline
Recommend Decker
Award-winning designs
Services
Brand Strategy
Our brand strategy services begin with comprehensive research to uncover your firm's unique differentiators. We conduct competitive analysis and stakeholder interviews to create foundational brand principles. This strategic framework guides all visual and verbal brand expressions, ensuring consistency across digital and physical platforms. Our approach helps law firms and financial institutions stand out in crowded markets.
Visual Identity Design
We create cohesive visual identities that translate strategic brand principles into compelling design elements. Our team develops logos, typography systems, and color palettes that reflect your firm's unique value proposition. Motion signatures add dynamic elements for digital applications, while comprehensive guidelines ensure consistent implementation across all touchpoints.
Website Development
Our website designs serve as business generation engines for legal and financial firms. We combine user experience expertise with brand strategy to create sites that attract clients and talent. The development process includes information architecture, responsive design, and integration with marketing systems for measurable results.
Environmental Branding
We extend brand experiences into physical spaces through environmental branding solutions. Our team designs office signage, conference room graphics, and wayfinding systems that reinforce brand identity. This creates cohesive experiences that align with digital brand expressions while enhancing client and employee engagement.
Brand Guidelines
We develop comprehensive brand guidelines that document visual and verbal identity systems. These resources include logo usage rules, typography specifications, and messaging frameworks. Our guidelines ensure consistent brand application across departments and over time, maintaining brand integrity during growth or rebranding initiatives.
People
Lynda Decker
President and Creative Director
Multidisciplinary designer with 28+ years in brand strategy. Graduate of Syracuse University and School of Visual Arts. Former AIGA New York VP. Leads women's leadership initiatives in design.
Susanne Adrian
Lead Designer, Brand
Award-winning designer specializing in complex brand systems for financial services and law firms. Expert in training clients for flawless brand implementation across global operations.
Ryan Breeser
Lead Designer, Interactive
UX expert and lead web designer with award-winning portfolio. Specializes in impactful digital experiences and visual storytelling for professional service firms.
Shannon Hughes
Director of Program Management
20-year leadership team member with expertise in digital media and cross-platform brand management. Oversees complex multi-dimensional brand engagements to award-winning completion.
Lani Tarozzi
Program Manager and Lead Digital Marketing Manager
Project management expert with fashion industry background. Utilizes Google search expertise for ESG and legal client campaigns. Skilled in team coordination and asset management.
Questions
What industries do you specialize in?
We focus on legal and financial services sectors, helping law firms and financial institutions develop distinctive brand identities that drive growth.
What is your branding process?
Our four-phase approach includes brand assessment, experience principles, employee value proposition, and brand architecture to create strategic foundations for visual design.
How do you ensure brand consistency?
We develop comprehensive brand guidelines and provide rollout coaching to ensure consistent implementation across all digital and physical touchpoints.
What sets you apart from competitors?
Our research-driven strategy phase combined with multidisciplinary design expertise creates brands that are both visually compelling and strategically sound.
How long does a typical project take?
Project timelines vary by scope but typically range from 3-6 months, including strategy development, design implementation, and client training phases.
